PROMiXX PRO Unboxing and First Look
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We would like a fresh and clean unboxing and first look / first use video of one of our hero products, PROMiXX PRO, a revolutionary electric shaker bottle.
TIP: Share what you would use it for!
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PROMiXX PRO is an electric shaker bottle, designed to replace your traditional manual shaker bottle. So no more rattling balls, no more lumps. PRO uses our revolutionary Vortex Mixing Technology and beyond its primary role of mixing flawless shakes, this versatile gadget handles everything from iced-coffees to baby formulas.
- Durably constructed, it ensures no leaks and is odor and stain resistant.
- It also benefit from an integrated NUTRiPOD for supplements, and with its USB-C recharge, relish up to 90 mixes per charge.
- Available in either a chic matte graphite gray with burnt orange hints or a cool gray highlighted with midnight blue. Both feature a refined bottle tint.
HOW TO
PRO is designed to be used slightly different to your usual shaker bottle; first add your water or liquid (milk, alternative milk...), next activate the vortex, now add your powdered supplement directly into the centre of the spinning vortex, after 10-15 seconds or once your shake is perfectly smooth, deactivate the vortex, put on the guaranteed leak-proof lid and enjoy! An important point to note, this is a mixer, not a blender. So it can handle your usual powdered supplements and liquids and pastes (peanut butter, jams...), but not solid food stuffs.
Please create a script that is natural and authentic to you!! Refer to the inspo links for visual guide.
Opening Hook along the lines of:
"Transform the way you mix your favorite shakes with the touch of a button. Introducing the revolutionary PROMiXX PRO — where technology meets daily nutrition."
Followed by scenes like:
Scene 1: Unboxing. A sleek, close-up shot of the unboxing of PRO, showing what’s in the box and the individual components (remove any stickers and labels from the bottle and parts). Closeups of the colour, and material quality.
Scene 2: Setup and use: A visual guide on how to use the PROMiXX PRO. Demonstrating adding liquid first, initiating the vortex, and adding the supplement. Close-ups of the smooth vortex and supplement swirling into a perfect mix.
Scene 3: The Features. Highlight the integrated NUTRiPOD, USB-C recharge port, and the durable, leak-proof, odor, and stain-resistant construction. Showcase the product in various scenarios: gym, office, and home, highlighting its versatility.
Scene 4: The Enjoyment. A satisfied user putting on the leak-proof lid, taking a sip, and enjoying the perfectly smooth shake. End with the user packing the PROMiXX PRO in their bag, ready to go.
CTA: Elevate your shake experience with PROMiXX PRO today. Click to order yours and redefine what a shaker bottle can do.
Additional Notes:
- Throughout the video, ensure there's a balance between lifestyle shots that relate to the target audience (fitness enthusiasts, busy professionals, parents) and close-up product shots that highlight the PROMiXX PRO's unique features.
- Background music should be uplifting and energizing, reflecting the innovative and high-quality nature of the product.
- Incorporate text overlays in key scenes to reinforce messages, especially when highlighting product features and benefits.
Someone who is athletic, interested in health and wellness, or fitness. Any location, except Canada
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Opening Hook:
"Say goodbye to lumps and hello to the smoothest shakes you've ever tasted. Discover the future of shake mixing with PROMiXX PRO."
CTA:
"Join the mixing revolution with PROMiXX PRO. Tap to find your perfect blend of style and innovation."
Opening Hook:
"Why is no one talking about PROMiXX PRO! Smooth shakes at the touch of a button"
CTA:
"Try PROMiXX PRO today and thank me later"
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PROMiXX is on a mission to empower healthier lifestyles by offering cutting-edge shaker bottles. Our need to inspire through innovation led to the creation of vortex-mixing technology that revolutionised the drinkware industry. And, as such, we’re all about providing people with the right tools to make healthy living convenient and stylish, whether at the gym, office, or anywhere in between. Through cutting edge technology, intuitive design and expert knowledge, we inspire and empower people to be the best they can be.
Competitors:
Blender bottle
Ninja
- Be honest. Don’t shy away from the difficult stuff. Open up, share detail and context so people can see that you’re real, human, vulnerable, and humble when you need to be.
- Create a connection. Address the reader directly as you and your, and refer to PROMiXX in the first person plural: we, us, our.
- Keep copy conversational. Use contractions (we’re not we are, it’s not it is). Ask questions, answer them. Write like you speak and be approachable. But don’t be chatty or try too hard. Avoid anything too colloquial. And avoid exclamation marks! They can make you sound crazed!
- Don’t be afraid to call it how it is. You expect the best from yourselves, and you expect the same from your community. Bear in mind that straight talk doesn’t need to be negative talk – while you’re not afraid to give real talk, you take pride in your ability to lift people up.
- Be current. PROMiXX is about looking ahead with clarity. Avoid old-fashioned words like whom, therefore, thus, quintessential, pertaining etc.
- Avoid words that show uncertainty. Steer clear of modal verbs like could, might, may, or any words that introduce an element of doubt – like maybe, potentially, perhaps.
- Use the metaphor of industry, using words associated with the idea: power, fired up, drive, engine, design etc.
- Don’t say you’re innovative, show it. Use superlative adjectives like fastest and quietest. Superlative adverbs like most and so. Comparative adjectives like smaller and tougher. Adjectives like super, ultra, next-level. And verbs like redefine, reimagine.
Competitors:
Blender bottle
Ninja
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