Human talking you through their daily routine - focus on lead walking
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
A fun video showing a day in the life with your puppy featuring Zigzag! Please show a mix of speaking to camera, b-roll of your puppy (can be old or new videos) and featuring the app via a second phone or screen recording.
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The product is our app 'Zigzag Puppy Training'. This is an app designed to create a personalised journey for your puppy around their age, needs, and breed to deliver the best training programme for their specific developmental windows.
This brief is just a guide, please feel free to use your creative freedom and imagination to work alongside our ideas and the app features to create the best video possible.
The video should be between 45-60 seconds
Come with me as I get my puppy ready for a brand new day using the Zigzag puppy training app!
Firstly, x likes to wake me up bright and early with their 6am sharp singing practice. So, it’s off down to her/his crate to let my little paw-varotti in the making out and ready to seize the day.
This is followed by me standing in the freezing cold garden whilst I wait for x to go to the toilet. The puppy coaches at Zigzag have assured me that I need to familiarise him/her with going outside, which I think x is convinced isn’t fair as we all go inside, but he/she will get their eventually!
Once that’s all sorted it’s off to the in app food calculator to get his/her breakfast sorted (kibble again x’s favourite), before a bit of playtime and a big ol’ nap. There are loads of fun training games in the app’s library section that have made playtime not just fun but beneficial, which has helped us bond massively.
After his/her nap it’s time to get out for our first walk. Walking on the lead is proving to be a slow proces at the moment, but the Zigzag lessons have been a lifesaver in helping us progress. I know if x could tell me he/she is getting the hang of it they would, but as you guessed x can’t speak. Luckily for me, Zigzag tailors a personalised training programme to your pup, as well as allowing you to pin those tricky lessons so you don’t forget to focus on them.
We’re sure x would be calling up every puppy in town to download this app as it’s honestly been a lifesaver for my training, but you see she has paws, not hands so he/she can’t. Luckily for you though I'm here to tell you to download Zigzag today and have your pups training on track in no time!
Our creator must have a dog, preferably a puppy, that they can work with on the content.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
SUBMITTING FORMATS
- for your first submission, please deliver the 9x16 format with and without captions
- After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!
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Zigzag is a puppy training app on a mission to make training enjoyable and accessible for everyone. New puppy parents love their pup for the joy they bring - not the work! We believe a well-trained pup isn't an overnight success, but an imperfect journey with plenty of ups and downs along the way. The Zigzag app offers a tailored training plan based on pup's breed and age as well as 24/7 instant chat with certified trainers for any problem - no matter how big or small. We're 100% dedicated to puppyhood - the critical development window to help pups master key lifeskills. All of our training programmes are based on positive reinforcement methods - see zigzag.dog/about for more details.
Key competitors: Dogo, Woofz, Puppr, Fluffy, Every Doggy, Hundeo, Gentle Beast (US), Pupford (US) Note: we are not seeking to compete with puppy training classes and actively work with certified dog trainers.
Honest: we don't claim having a puppy is easy, but we do say we'll get there, together. We always explain what's happening and why. Playful: our brand highlights the humorous side of having a puppy and getting to know one another. And it's often the imperfections that are worth a laugh. Motivating: our brand is positive and encouraging of the progress and efforts, not just the results. If you're doing training, your doing good. TOV should come across honest, witty, empathetic, encouraging, and casual.
Key competitors: Dogo, Woofz, Puppr, Fluffy, Every Doggy, Hundeo, Gentle Beast (US), Pupford (US) Note: we are not seeking to compete with puppy training classes and actively work with certified dog trainers.
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