We'd like some very naturalistic reels showing people explaining the benefits they've found of following a bone broth cleanse. After the excesses of christmas and new year they're feeling sluggish and not at their prime so follow a 6 day bone broth cleanse which gives them a chance to reset, detox, lose a bit of weight they might have gained over xmas and get back to feeling optimal.
Freja is a 100% natural bone broth that is packed with protein, collagen and amino acids. A delicious, nutrient dense liquid, it can sipped on its own or used in cooking.
Please come up with a script that follows the guide below but is natural and authentic to you!
This is a UGC about a bone broth cleanse
Below is some guidance for the script and shots - we wanted it to be less scripted than previous UGC.
HOOK
Start with an engaging hook, either visual or verbal - get creative!
e.g.
Visual hook: extreme closeup of pouring bone broth into cup
Verbal hook: Have you heard of the bone broth cleanse?
SCENE 1
Talk about the importance of a cleanse
No need for product in this shot, just talk to camera
e.g.
I was feeling really bloated and sluggish after xmas. I’m doing a bone broth cleanse to reboot my system, give my digestive system a break, and heal my gut
SCENE 2
Why bone broth is so good for a cleanse
e.g.
I reset with bone broth.
It’s low in calories but it keeps me full throughout the day, which makes it much easier to stick to my plan
And it’s so nourishing. It’s full of protein and essential minerals and hydrating electrolytes so I’m getting the nutrients I need.
It doesn’t spike my blood sugar like a juice cleanse either
SCENE 3
So what is a bone broth cleanse?
Use the product in this section - heat it, drink it from a mug etc
e.g.
It's simple
You drink 2 cartons of bone broth per day, about a litre in total
(I like to change between chicken and beef bone broth)
One in the morning and one at midday
You have one normal meal every day in the early evening, and keep snacking to a minimum
I stick to healthy fats and proteins and avoid processed food and sugar
SCENE 4
What are the benefits of a cleanse?
Freestyle this bit
e.g.
I’ve found that
I don’t bloat
I’m losing weight
My skin look better
I’m sleeping well
I feel my immune system is getting stronger
It’s also known to
Help with metabolism
Reduce inflammation
SCENE 4
Why Freja?
Talk to camera, hold product to camera
e.g.
I’m really enjoying doing my cleanse with Freja bone broth.
It’s taste amazing, like homemade
It’s packed with nutrients - so much protein and collagen
Cartons come in these handy little packs with a resealable lids so they don't spill everywhere
It's so easy to order online
They've got loads of useful information and recipes on their website
And they have free delivery and really great customer service
SCENE 5
Outro
freestyle
e.g.
So start feeling your best / feeling better / have a healthy reset / feeling healthy
I recommend it 100% You can save 20% on your first order, just use the code below.
We would like the content to be as natural and unscripted as possible
DO
DON'T
SUBMITTING FORMATS
CTA change:
I recommend it 100% You can save 30% on your first order, just use the code below.
We sit in both Food/Beverage and Health/wellness. Freja bone broth is an award winning, 100% natural, store cupboard friendly bone broth that comes in 4 delicious flavours. Its the original superfood, a great all health and wellbeing allrounder. Its low fat and low calorie but packed with collagen, protein and amino acids to support:
Gut Health & Digestion
Immune System
Joints & Inflammation
Skin, Hair & Nails
Cognitive Function & Sleep
Metabolism & Weight loss
Menopause Symptoms
Convalescence
Freja
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