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Project Summary

Project Name
Bone Broth cleanse
Brand
Take Stock Foods t/a Freja
Brand
Website
Compensation for this project
$155
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

We'd like some very naturalistic reels showing people explaining the benefits they've found of following a bone broth cleanse. After the excesses of christmas and new year they're feeling sluggish and not at their prime so follow a 6 day bone broth cleanse which gives them a chance to reset, detox, lose a bit of weight they might have gained over xmas and get back to feeling optimal.

# Variations
Additional Variations
1
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Freja is a 100% natural bone broth that is packed with protein, collagen and amino acids. A delicious, nutrient dense liquid, it can sipped on its own or used in cooking.

Main Concept
Script/Description of Scenes

Please come up with a script that follows the guide below but is natural and authentic to you!

This is a UGC about a bone broth cleanse

Below is some guidance for the script and shots - we wanted it to be less scripted than previous UGC.

HOOK

Start with an engaging hook, either visual or verbal - get creative!

e.g.

Visual hook: extreme closeup of pouring bone broth into cup

Verbal hook: Have you heard of the bone broth cleanse?

SCENE 1

Talk about the importance of a cleanse

No need for product in this shot, just talk to camera

e.g. 

I was feeling really bloated and sluggish after xmas. I’m doing a bone broth cleanse to reboot my system, give my digestive system a break, and heal my gut

SCENE 2

Why bone broth is so good for a cleanse

e.g. 

I reset with bone broth.

It’s low in calories but it keeps me full throughout the day, which makes it much easier to stick to my plan

And it’s so nourishing. It’s full of protein and essential minerals and hydrating electrolytes so I’m getting the nutrients I need. 

It doesn’t spike my blood sugar like a juice cleanse either

SCENE 3

So what is a bone broth cleanse?

Use the product in this section - heat it, drink it from a mug etc

e.g. 

It's simple

You drink 2 cartons of bone broth per day, about a litre in total

(I like to change between chicken and beef bone broth)

One in the morning and one at midday

You have one normal meal every day in the early evening, and keep snacking to a minimum

I stick to healthy fats and proteins and avoid processed food and sugar 

SCENE 4

What are the benefits of a cleanse?

Freestyle this bit

e.g. 

I’ve found that 

I don’t bloat

I’m losing weight

My skin look better

I’m sleeping well

I feel my immune system is getting stronger 

It’s also known to 

Help with metabolism

Reduce inflammation

 

SCENE 4

Why Freja?

Talk to camera, hold product to camera

e.g. 

I’m really enjoying doing my cleanse with Freja bone broth.

It’s taste amazing, like homemade

It’s packed with nutrients - so much protein and collagen

Cartons come in these handy little packs with a resealable lids so they don't spill everywhere

It's so easy to order online 

They've got loads of useful information and recipes on their website

And they have free delivery and really great customer service

SCENE 5

Outro

freestyle

e.g. 

So start feeling your best / feeling better / have a healthy reset / feeling healthy

I recommend it 100% You can save 20% on your first order, just use the code below.

Additional information

We would like the content to be as natural and unscripted as possible

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.

SUBMITTING FORMATS

  • for your first submission, please deliver the 9x16 format with and without captions
  • After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation

CTA change:

I recommend it 100% You can save 30% on your first order, just use the code below.

3rd Variation
About the client
Name
Take Stock Foods t/a Freja
Pronunciation
Freya
Social Media
Category
Food/Beverage
About

We sit in both Food/Beverage and Health/wellness. Freja bone broth is an award winning,  100% natural, store cupboard friendly bone broth that comes in 4 delicious flavours. Its the original superfood, a great all health and wellbeing allrounder. Its low fat and low calorie but packed with collagen, protein and amino acids to support:                                                                                         

Gut Health & Digestion

Immune System

Joints & Inflammation

Skin, Hair & Nails

Cognitive Function & Sleep

Metabolism & Weight loss

Menopause Symptoms

Convalescence

Freja

Brand Guidelines

Dirtea

Tone of voice

Quietly confident, educational, warm, inspiring, illuminating, cheerful

Competitors/similar brands

Dirtea

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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