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Project Summary

Project Name
Swimcap (US) - Chlorine Hair Protection Water Resistant Mask
Brand
Philip Kingsley Products
Brand
Website
Compensation for this project
$125
Duration
Up to 15 seconds
Format
Physical product
Yes

The Brief

Description

We'd like a video showing how you use Swimcap to protect your hair when sunbathing and swimming!

TIP: Please share any relevant examples in the travel space

# Variations
Additional Variations
0
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Swimcap Chlorine Hair Protection Water Resistant Mask - https://www.philipkingsley.com/swimcap.html 

Protects hair from chlorine, sea-water and UV rays.

Main Concept
Script/Description of Scenes

Please create a script that is natural and authentic to you!!

HOOK: Start with something like "I've found my go-to product to keep my hair bouncy and shiny whilst I'm on vacation! You have to try this!"

This video should communicate why Swimcap is an essential part of your summer hair routine. We want this content to be a fun demonstration of how it can be used on your staycation or vacation.

CONTENT COULD INCLUDE:

Unboxing your Mask and mentioning any vacations/trips you have booked this year and how you use it when you're away in the sun and the pool! After showing the routine and how you style your hair with Swimcap, pack it in your suitcase along with your swimwear and sunglasses ready for your holiday!

HOW TO USE:

  1. Start with damp hair and apply in sections and comb through.
  2. Leave the treatment on your hair to guard against sun, salt water and chlorine, while sunbathing and swimming. 
  3. To remove, rinse well and double-shampoo using the appropriate Philip Kingsley Shampoo, for your hair texture. 

KEY BENEFITS:

  • Water resistant  
  • Contains UV absorber 
  • Prevents colour fade  
  • Hydrates and conditions  
  • Shields hair against chlorine and salt water 
  • Sulphate, paraben and cruelty free 
  • 100% recyclable  
  • Suitable for all hair texture 

  • Fun fact!! Swimcap was originally developed for the US Olympic Synchroniszed Swimming Team

NOTE: It would be fab for the background of the video to have a summer vibe to it

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Philip Kingsley Products
Pronunciation
Social Media
Category
About

We adopt a hollistic approach to hair care, caring for your strands from the inside out. We consider all factors that can impact hair health, and our products cater to every hair texture. 

Brand Guidelines

Ouai, Kerastase, Davines, Briogeo, Coco&Eve, Olaplex, Living Proof

Tone of voice

Casual, yet premium.

Competitors/similar brands

Ouai, Kerastase, Davines, Briogeo, Coco&Eve, Olaplex, Living Proof

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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