My in-shower routine for blemish-prone skin (male)
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
A video showing an in-shower routine using the Q+A Salicylic Acid Body Wash and Q+A Salicylic Acid Smoothing Lotion for skin prone to body blemishes and ‘bacne’.
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A Salicylic Acid body wash and smoothing lotion duo, that work together to gently exfoliate and combat signs of skin stress. Whether you're hitting the gym regularly or battling stubborn body blemishes, this smoothing duo is a must-have for softer and clearer skin.
Requirements:
- Video must be filmed in a bathroom setting with bright lighting
- Video must be flipped so product information reads on screen
- Brand name pronounced “Q and A”
- Please record the script as a voiceover
- Please use a tripod when filming to ensure all video footage is clear and steady.
Key Messaging:
• Bodycare regime
• Perfect for textured and blemish-prone skin types
• Skin smoothing bodycare duo
• Salicylic Acid helps to decongest pores and target blemishes for softer, clearer skin.
• Salicylic Acid Body Wash is ideal for those prone to 'backne' and unwanted skin texture, helping to soften the skin while providing a refreshing cleanse.
• Salicylic Acid Smoothing Lotion is a lightweight lotion that not only moisturises but also renews the skin by targeting blemishes
Story board and script:
Scene 1 - Start by arriving home from the gym after your workout and head to the bathroom to take a shower. In a bathroom setting, show off both products standing side by side to the camera.
Script 1- ‘If, like me, you struggle with stubborn body blemishes and unwanted skin texture, this quick and easy two-step bodycare routine from Q+A is for you. Salicylic Acid is a BHA that exfoliates the skin by penetrating deep into pores to decongests and target blemishes. It’s my go-to ingredient for softer, clearer skin.’
Scene 2 - Turn on the shower and hold the Salicylic Acid Body Wash under the running shower water showing off the product to the camera. Squeeze the product into your hand then rub hands together to lather up the product in the shower. Begin to apply it to the upper body, including the chest, upper arms and back. Work the product into the skin for a few seconds to show the product lather on the skin. Follow by rinsing the skin, then use a towel to dry the upper body.
Script 2 – ‘Starting with the Salicylic Acid Body Wash, it provides a refreshing cleanse that exfoliates my skin, helping to remove a build-up of excess oil and dead skin cells. Thanks to an effective yet soothing blend of Salicylic Acid, White Willow Bark and Green Tea Extract, it helps calm my stressed skin and target blemishes.’
Scene 3 - Now out of the shower, but still in the bathroom, reach for the Salicylic Acid Smoothing Lotion, clearly showing the product to the camera. Pump 2-3 pumps into the palm of your hand and apply to the upper arms and chest area. Rub in until fully absorbed.
Script 3 – ‘Once I’m out of the shower, and my skin is dry, I follow with the Salicylic Acid Smoothing Lotion. Not only does it leave my skin feeling moisturised, but it also helps to soothe and soften any rough or bumpy skin thanks to a gentle blend of Salicylic Acid, Oat and Willow Bark. Its lightweight formula means it’s fast-absorbing, so I can get straight on with my day!’
Scene 4 - Put on a clean top or jumper to round off the routine. Finish the video with an aesthetic shot of both products side by side in the bathroom.
Script 4 – ‘This skin-smoothing duo ticks all the boxes for me, helping me feel confident by keeping my stressed skin at bay.’
CTA - (Brief pause before continuing to read this part) ‘You can grab both the Salicylic Acid Body Wash and Salicylic Acid Smoothing Lotion online or in-store at Boots, plus save 25% before the end of August.’
Creator –
Location: UK Based
Gender: Male
Age: 20-35
Additional resources -
Salicylic Acid Pronunciation - https://www.youtube.com/watch?v=0_xRPtsv2Xc
DO
- Please film in natural bright light
- Send the Raw content
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Ellipsis Brands is a beauty brand incubator inspired to deliver meaning and relevance to an ever-changing market. Our ambitious and creative nature, combined with a unique vertically integrated business model, allows us to deliver innovative brand creation.
Brands in our portfolio include ingredient-led skincare brand Q+A and men's grooming brand Percy Nobleman.
In a friendly tone of voice, but delivering educational content to our audience.
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