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Project Summary

Project Name
Introducing Gourmaze
Brand
Gourmaze
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
No

The Brief

Description

We'd like a video that explains the Gourmaze concept. We don't mind if this is done with the creator talking to the camera (could be cool to use the green screen effect) or as a POV style video with the creator going out into town to show the experience to viewers. 

We're happy for you to be flexible with the script! It's got to be natural to you :)

# Variations
Additional Variations
0
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Gourmaze is an immersive foodie adventure, taking challengers to hidden food gems in a treasure hunt across London. We have 3 different mazes to choose from with different cuisines and story lines. The purpose of this video is to educate viewers on the concept of Gourmaze. 

www.gourmaze.co.uk

Main Concept
Script/Description of Scenes

Hook: Hook: “I can’t stop telling my friends about this activity in London" 

Script: Creator talking to the camera: 

If you live in London or are planning a visit, you need to know about this. 

Me and my mates are always looking for cool things to do, because we're bored of just sitting in the pub - especially in Summer. 

So you need to check out Gourmaze. 

Creator showing videos of friends walking in London: 

It's basically a maze around London where you need to solve clues, and the answers lead you to hidden food spots around the city. 

Think about it. Food, riddles and a journey with your friends through London's best food spots. I've not done anything like this before and we had such a laugh doing it.

Creator showing videos of street food: 

These mouth-watering dishes are your reward for solving the riddles. And trust me they're worth the brainpower. 

Get your friends together, pick your maze, buy a ticket and I guarantee at least 2 hours of fun going around London on this mystery adventure. It's such a different way to see London. |

CTA: CTA: Tickets sell out a few weeks in advance, so book on the Gourmaze website today!

Additional information

Links:

DO

- please film in natural bright light

- Add engaging captions to your video! remember to submit the version without!

- Keep it lively and energetic - we want to encourage the audience!

- Shoot high-res

DON'T

- don't sound like you're reading off a script

- don't film via TikTok app. MUST use CapCut or similar.

- no blurry footage, not being able to see the product or you clearly

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Gourmaze
Pronunciation
Gour-maze (check our reels with a voiceover if you're not sure)
Social Media
Category
About

Gourmaze is an immersive foodie adventure, taking challengers to hidden food gems, in a treasure hunt across London. They will solve puzzles and clues sent to their phone, leading them on an adventure to discover food items at each milestone of the maze. We've been described as "the perfect cross between an escape room and food walking tour". 

Our mission is to create unique and feel-good activities to share with your friends and family. On our mazes, you'll get a sense of accomplishment solving the riddles with your team, but also enjoy the rewards together by eating delicious food at hidden gems across the city. 

Brand Guidelines

We don't have many direct competitors, but we usually compare ourselves to other group activities in London. 

Backyard Cinema - https://www.instagram.com/backyardcinema/

Flight Club - https://www.instagram.com/flightclubdarts/

Although these brands, don't use lots of UGC to promote. We often look at food bloggers for inspo on how to promote. These are some of our favourites: 

Dine with Fari - https://www.instagram.com/dinewithfari/

Anton of Food - https://www.instagram.com/atonoffood/

Tone of voice

Fun, high-energy, feel-good.

Competitors/similar brands

We don't have many direct competitors, but we usually compare ourselves to other group activities in London. 

Backyard Cinema - https://www.instagram.com/backyardcinema/

Flight Club - https://www.instagram.com/flightclubdarts/

Although these brands, don't use lots of UGC to promote. We often look at food bloggers for inspo on how to promote. These are some of our favourites: 

Dine with Fari - https://www.instagram.com/dinewithfari/

Anton of Food - https://www.instagram.com/atonoffood/

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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