GRWM Content - Q+A Squalane SPF50
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
A GRWM style video, answering FAQ’s about the new Q+A SPF range, particularly the
Squalane SPF 50.
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Squalane SPF 50 Hydrating Daily Sunscreen.
This fast-absorbing, non-sticky daily sunscreen works to protect against the damaging effects of the sun while nourishing dry, sensitive skin. Infused with natural Squalane and softening Meadowfoam Oil, this hybrid mineral formula not only offers broad-spectrum protection against UVA and UVB rays but also intensely moisturises lacklustre skin for a velvety soft complexion. When absorbed, expect minimal white cast and a protected, hydrated and calm complexion.
This formula is 95% natural, vegan-friendly, cruelty-free and dermatologically tested.
Hook: Get ready with me whilst I answer some questions about Q+A’s new SPF range'
Scene 1 -
Chatty and casual GRWM style, sat at dressing table or in the place you’d usually get ready in the morning. Throughout the video, you are completing your usual daily skincare makeup routine – apply all skincare, apply SPF, and then apply makeup.
Script 1 -
‘Get ready with me whilst I answer some questions about Q+A’s new SPF range!'
Script 2 –
‘A lot of people have been asking me about my favourite SPF’s, so I thought I’d give you the lowdown on this new range of Daily Sunscreens from Q+A!
Script 3 –
‘Let’s start with the type of SPF! The Q+A sunscreens are mineral-hybrid. They use an expert SPF technology to give the highest level of protection but with less UV filters. Less filters doesn’t mean that your skin will be any less protected, as
they still have SPF 50 protection. It just means that they’re less gloopy and greasy than other sunscreens!'
Script 4 –
‘Can I use it every day? Absolutley yes! It’s so important to protect your skin from UV damage daily and this range is perfect for that. They products feels like skincare with added protection, so they won’t disrupt your routine at all.
Script 5 –
‘What makes it different to other SPF’s I’ve tried? Other than the mineral-hybrid filters, the best thing about this range is it has added skin benefits. Plus they’re over 90% natural and vegan-friendly too.
Script 6 -
‘Lastly, which is my favourite? I’ve been loving the Squalane SPF 50 for dry skin as it is the perfect hydrating base for makeup. It leaves next to no white cast on the skin once it’s been worked in, it just sits so nicely on the skin and gives it a natural glow.’
Script 7 (suggestion based on what you used in your routine) -
‘So this is my finished look, with the SPF underneath so you get a good idea of how it looks. My foundation/skin tint went on so smoothly, it doesn’t look or feel like it’s separating. The Squalane SPF has created a really smooth and glowy base for my make up to sit on top of. For most people this will be a really important factor when buying a daily spf and I’m definitely sold!’
Key Messaging:
- SPF 50 protection
- Perfect for dry and dehydrated skin
- Broad spectrum protection (UVA UVB SPF 50)
- Absorbs into skin leaving minimal/no white-cast
- Non-greasy and lightweight
- Delivers the same moisturisation you’d expect from your daily moisturiser.
Niacinamide pronounciation: nigh-a-sin-a-mide - Nigh as in short for night! For additional help, if you are to pop the word Niacinamide into google translate to read out loud, this is the correct pronunciation.
Video Requirements:
- Brand name is pronounced ‘Q and A’
- Film in bright, natural lighting
- Film in a home setting, ie bathroom, bedroom or other clean space.
- Shoot in high resolution for enhanced video quality
- Film on camera app (on mobile device)
- Video must clearly show application to face
- Script can be adapted to suit tone of voice of creator, as long as key messaging is covered.
Creator Requirements:
- Skin-type: Dry and dehydrated skin, makeup wearer
- Ethnicity: White
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Ellipsis Brands is a beauty brand incubator inspired to deliver meaning and relevance to an ever-changing market. Our ambitious and creative nature, combined with a unique vertically integrated business model, allows us to deliver innovative brand creation.
Brands in our portfolio include ingredient-led skincare brand Q+A and men's grooming brand Percy Nobleman.
In a friendly tone of voice, but delivering educational content to our audience.
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