Phelityl Reviving Essence Holy Grail
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary
The Brief
We'd like a short video showcasing our new Phelityl Reviving Essence that is launching April 11.
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https://ernolaszlo.com/pages/phelityl-skin-hydration-collection
Please refer to the Phelityl Reviving Essence on this landing page, the product page is not live yet as we are not launching until April 11.
This advanced hydrating essence strengthens skin’s moisture barrier and swiftly revives dull, dry complexions. Our Phelityl Complex ensures the skin barrier is supported and infused with optimal levels of hydration. The refreshing water-based formula imparts a healthy, conditioned look with skin that feels revived, rehydrated, and ready to receive the next steps in ritual care.
Please create a script that is natural and authentic to you!
HOOK: Caption or in VoiceOver:
This is my glowy Skin Holy Grail / When I want to look like I'm glowing from within this is my favorite product to use - Something to this effect!
BODY: The New Erno Laszlo Phelityl (Pronounced Fell-It-UL) Reviving Essence strengthens skin’s moisture barrier and revives dull, dry complexions [either unboxing or application]
[Please use something personal here that feels organic and natural where you can show off your personality! Here is an example -]
It preps my skin perfectly for the next steps in my skincare ritual and it makes my skin feel so nice and balanced in the mornings. [Especially at this part, can you show a glowing and healthy-looking skin]
CTA: Check out Erno Laszlo's Phelityl Reviving Essence for a supported skin barrier!
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https://ernolaszlo.com/pages/phelityl-skin-hydration-collection
Please refer to the Phelityl Reviving Essence on this landing page, the product page is not live yet as we are not launching until April 11.
- • Film in a good lighting setting without a clustered, messy background (bathroom, bedroom, outdoors, etc.).
- • Please dress modestly and avoid super-revealing clothing
- • Please use VO and do not speak directly to camera.
- • Nails should be clean/simple, no distracting designs and preferably no neon colors.
- • Please don’t apply any noticeable filters; if filter is applied, please save a copy that is clean
- • Please don’t show any other brands
- • Avoid claims like “this is good for my sensitive skin” or “this helps my acne/breakouts/pimples” - if looking for more talking points please visit website
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For almost 100 years, Erno Laszlo has been synonymous with science-backed, ritual-focused skincare, pioneering bespoke solutions rooted in research and proven ingredients, while also addressing the essential connection between skin health and mental well-being.
The legacy of Erno Laszlo began with the groundbreaking discoveries of our founder and his personalized approach to skincare. After receiving his diploma from the Royal Hungarian Elizabeth University of Medical Science, Dr. Laszlo pioneered an innovative skincare philosophy: “observe and listen.” He asked patients about their unique routines and behaviors, then worked to create research-based, efficacious formulations designed for them.
In 1927, the doctor opened the Erno Laszlo Institute for Scientific Cosmetology in Budapest, complete with a lab for developing custom treatments. Dr. Laszlo’s advanced formulas and mindful rituals became essential, lifelong practices for both European royalty and Hollywood icons. A man of innovation, he was the first to introduce the idea of a skincare ritual, double cleansing, pH-balancing skincare, no-makeup makeup, personalized solutions, and more.
Now as then, the Individual is at the center of our practices as our formulas work to address the needs of both skin and lifestyle. After nearly a century of exceptional advancements in the science of skin, we at Erno Laszlo continue to celebrate results-driven formulas, clinical efficacy, and the confidence that comes with skin wellness.
Dr. Barbara Sturm, Skinceuticals, Helena Rubenstein, Augustine Bader
WHEN ADDRESSING OUR CUSTOMERS, WE USE LANGUAGE THAT IS ENGAGING, SELF-ASSURED, AND ASPIRATIONAL.
WE TALK “TO” PEOPLE, NOT “AT” PEOPLE. WE TALK AS IF TO AN INDIVIDUAL, NOT A CROWD.
Dr. Barbara Sturm, Skinceuticals, Helena Rubenstein, Augustine Bader
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