4 reasons I regret starting my fitness journey by getting an Apex bike
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a 15-30 second clip of you working out on the Apex bike, in fast forward time-lapse, filmed from the side
MUST BE BASED IN Surrey or South West London area
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The Apex smart bike connects to the Apex app, and allows you to stream live and on demand classes from your home, on your mobile or tablet device. We will deliver a Navy blue Apex bike, to use for 1-2 weeks. We will also send a small goodie bag of an Apex water bottle, sweat towel and yoga mat for you to keep for free.
Please create a script that is natural and authentic to you using the talking points below!
We would like to see you on the bike, working out, sweating, singing, high-energy (it can be a bit funny but we want to see the energy!) - with the filming done from the side - ie facing the side of the bike, with you on it.
We'd like the following caption overlaid on the video, and read out by you:
4 reasons I regret starting my fitness journey by getting an Apex bike:
- No more brain fog
- I feel stronger and have loads more energy
- I can sing a long to my favourite songs while working out
- Just kidding - I love it
You will need an additional device to download the Apex app on and connect to the bike, as well as the device you will be filming from. Ideally an iPad that goes on the bike
Finally - we are ideally looking for someone in the Surrey or South West London area - as it's easier to get the bike to you!
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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We want everyone to reach their Apex. So we’ve designed an incredible bike, assembled the best instructors and designed 100s of great workouts - but left off the hefty price tag.
Regardless of your level, goals or music taste - we have classes you will love. So if you workout to music, beast up hills or need a moment to unwind, we’ve got your back.
And legs. And core.
Built to give you the studio experience in your own home, the Apex bike is a serious piece of kit that delivers a whole lot of fun.
Main competitors: Peloton, Echelon, Hydrow, Mirror, Vaha
UPBEAT
We really understand the high after you’ve completed an exhausting class.
That rush, that joy, that smile – that’s how it feels to interact with us from the very beginning.
We’re optimists, we like to have fun, and we want you to enjoy yourself.
INCLUSIVE
We’re here for absolutely everybody.
So we show exactly that: we’re welcoming, open, curious, never exclusive and elitist.
We’re clear in what we say so everyone can understand us and we make it easy to interact with us.
SMART
We’re clever and we’re not hiding it. We don’t need to be in your face about it, but all the technology that we’ve packed into our workouts is pretty amazing.
So we show we’re smart without being arrogant, giving our customers the confidence that our tech is premium at great value.
We think it’s unfair that home cycling workouts come with a mysterious and hefty price tag, delivered by faceless brands.
So we created a more engaging home cycling ecosystem with a quality bike, smart tech and local content that’s fair value, accessible to more people and really puts the joy back into riding with fun challenges.”
Apex allows you to feel the pure, unbridled joy of working out on your terms. We’re here to motivate you to work out, push you a bit with fun challenges with tech that helps you get the most out of your me-time and never gets in the way.
We’re here for everybody that can get on a bike, whether you just want to push those pedals for a bit of fun or get seriously sweating with like-minded people, we have a workout for you that makes achieving your goals a lot more fun.
Main competitors: Peloton, Echelon, Hydrow, Mirror, Vaha
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