Limited Takeaway Options
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Concept:
The goal of this ad is to persuade customers who have limited takeaway options to try HomeCooks meals.
The content creator can talk about their pain points that in their area they don’t get good access to a variety of takeaways. And intro the solution - HomeCooks meals.
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HomeCooks is a marketplace where food lovers can order quality ready-to-eat meals from independent chefs. It all began as a local Facebook group in London, where we brought together independent chefs and food lovers. With an overwhelming response, we grew to 30,000 members in months. Now, we deliver chef-prepared meals that combine quality, affordability, and the joy of human connection nationwide.
Website: https://home-cooks.co.uk/
Instagram: https://www.instagram.com/homecooks.uk/
Please create a script that is natural and authentic to you following the guide below - please share with rachel@usetwirl.com ahead of filming :)
Please find the below suggested script, but you don’t have to follow it word by word, feel free to adapt it to suit your profile.
Suggested script:
Opening: If your takeaway options are as boring as mine, you got to try HomeCooks!
Intro the solution: It's ready-to-eat meals made by awesome independent chefs, delivered right to your door. Kind of like takeaway, but way more options, and cheaper! Dishes like classic lasagna, tikka masala, satay skewers - all for £5 to £8 per meal!
Explain how quick and easy is it to heat up the meals: Just pop the meals in the microwave to reheat. And you can stock up your freezer so you’ll never run out of options.
Call to Action: use your own word to recommend HomeCooks.
Requirements:
- Try to minimise talking into the camera, try to use action shots where possible.
- For the opening, we’d like to start with some movements that catches people’s attention (rather than just talking into the camera).
- We would love you to show your faces enjoying the meals
- Use voice-over
- Use your own words, but keep the tone casual, friendly, and warm
- Product hero shots showing off our brand
- Plating up the food in an appetising way. The meals cook better if you defrost them first
- Feel free to add in some sides, garnishes, and salads to make it more colourful
- Show how easy it is to reheat the meals and that it requires no actual cooking
- Good lighting is very important when it comes to creating high-quality content
- Using clean surfaces and backgrounds while creating content
- No subtitle or background music are needed, as we can add them on our side.
Specs:
Ad format: video
File type: MP4, MOV or GIF
Minimum resolution: 1080 x 1920 pixels
Ratio: 9:16 (vertical)
Subtitle: no
Background music: no
.svg)
HomeCooks is a marketplace where food lovers can order quality ready-to-eat meals from independent chefs. It all began as a local Facebook group in north London, where we brought together independent chefs and food lovers. With an overwhelming response, we grew to 30,000 members in months. Now, we deliver chef-prepared meals that combine quality, affordability, and the joy of human connection nationwide.
HomeCooks, with capital H and C, no gap between Home & Cooks
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