[Puppy Content] Come with me on my journey as I break up with my ex, Google
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Project Summary
The Brief
Our app has many unique features, with our Zigzag AI bot 'Ziggy' and our puppy coach 'expert support chat' being key elements of this. So, in line with the launch of Ziggy AI, we would love to commission some new ads specifically targeting these areas of our app, along with variations that show the two together. We aim not to work separately from puppy classes and physical training, but to work in unison with these. This is much the same regarding our Ziggy AI and Puppy Coaches, the two are meant to work together to help our users achieve the best results possible.
With all of this in mind, we have 3 new briefs around these areas, please find these attached below. PLEASE MAY THE VIDEO BE NO LONGER THAN 45 SECONDS.
MUST have a puppy or old videos of your puppy to use in the content!
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The product is our app 'Zigzag Puppy Training'. This is an app designed to create a personalised journey for your puppy around their age, needs, and breed to deliver the best training programme for their specific developmental windows.
Come with me on my journey as I break up with my ex google
THIS IS JUST A GUIDELINE FOR THE BRIEF, PLEASE FEEL FREE TO USE YOUR ABILITY AS A CREATOR TO GET CREATIVE AND PLAY AROUND WITH WHAT IS PROVIDED!
- Draw the viewer in with this hookline, ‘guys I did it, I finally broke up with my ex’ they’ll be curious, then go onto a tab of them closing google and opening the zigzag app
- After countless hours of contradicting training advice, I finally came across my shining light. (opens up Ziggy AI, could have the advice popping up on the screen, some of it funny, some of it completely against our guidelines like slip leads and alpha wolf mentality, etc)
- I didn’t believe in love at first sight but Ziggy had all the answers instantly! He is one smart pup and is always on hand for any quick questions Whether it’s toilet training queries, nipping woes, or just how much sleep my puppy needs, Ziggy has an answer for all
- Consistency is king in puppy training, which is why I’ve left google behind for Ziggy, now I have clear and harmonious advice to help me and my pup get the best training possible!
Our creator must have a dog, preferably a puppy, that they can work with on the content.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
SUBMITTING FORMATS
- for your first submission, please deliver the 9x16 format with and without captions
- After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!
Same concept as the Ziggy AI one but incorporating both sides
- However, their automatic assistant isn’t all, if you’re looking to get your paws into some more tricky training situations Zigzag’s puppy coaches are amazing. They’re real people with real pedigree in training who are on hand 24/7 to ensure you and your pup have everything you need to reach your training milestones!
This section should go in between point 3 and 4 in the original video, so it is a longer version!
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Zigzag is a puppy training app on a mission to make training enjoyable and accessible for everyone. New puppy parents love their pup for the joy they bring - not the work! We believe a well-trained pup isn't an overnight success, but an imperfect journey with plenty of ups and downs along the way. The Zigzag app offers a tailored training plan based on pup's breed and age as well as 24/7 instant chat with certified trainers for any problem - no matter how big or small. We're 100% dedicated to puppyhood - the critical development window to help pups master key lifeskills. All of our training programmes are based on positive reinforcement methods - see zigzag.dog/about for more details.
Key competitors: Dogo, Woofz, Puppr, Fluffy, Every Doggy, Hundeo, Gentle Beast (US), Pupford (US) Note: we are not seeking to compete with puppy training classes and actively work with certified dog trainers.
Honest: we don't claim having a puppy is easy, but we do say we'll get there, together. We always explain what's happening and why. Playful: our brand highlights the humorous side of having a puppy and getting to know one another. And it's often the imperfections that are worth a laugh. Motivating: our brand is positive and encouraging of the progress and efforts, not just the results. If you're doing training, your doing good. TOV should come across honest, witty, empathetic, encouraging, and casual.
Key competitors: Dogo, Woofz, Puppr, Fluffy, Every Doggy, Hundeo, Gentle Beast (US), Pupford (US) Note: we are not seeking to compete with puppy training classes and actively work with certified dog trainers.
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