Thriva Men's Health Testimonial 1
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Project Summary
The Brief
Face-to-camera testimonial of our men's health home blood test. Two versions - one which is purely face to camera, the other that includes inboxing and product-in-use shots, and the results interface.
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https://thriva.co/blood-test-packages/mens-health-blood-test (Product page). https://try.thriva.co/mens-health-lp/ (Paid social landing page)
Hook: To any guys out there interested in their health - you need to check this out. |
Script: [Opens model talking to the camera]:
As I approached my [insert relevant age - mid-30s, late 30s, 40s], I realised it was time to take a closer look at my health. While I had always made an effort to eat well, I knew I lacked a deeper understanding of my internal health.
[Thriva kit arriving in post and model unpacking Thriva kit with VO]:
I was unsure where to begin until I discovered Thriva's men's health blood test. It seemed to cover every aspect I needed to know - testosterone, liver health, cholesterol, blood sugar , inflammation markers and vitamin D (these bullets should all pop up as one caption during this sentence):
- Testosterone
- Blood sugar
- CRP
- Cholesterol
- Liver profile
- Vitamin D
and helped me understand my risk of developing conditions like heart disease, kidney disease, type 2 diabetes and high cholesterol
[Cuts to collecting a small blood sample with the test kit]
Collecting a blood sample at home was a breeze. Once I collected the sample, I just sealed it up in the pre-paid envelope and sent it back. No hassle and no appointments.
[Cuts to model looking at results on their mobile]:
The results came direct to my phone in 48 hours with a report from a GP, and I decided to make a few simple adjustments to my diet and lifestyle. |
CTA: [Cuts to model talking to camera - happy smiling.]
I highly recommend getting a Thriva blood test so you can feel back in control of your health.
Please film and submit variation (no product, face to camera only), then film and submit variation 2 (with product) when it arrives.
The best way to go about it is to insert the unboxing / product shots into your original video afterwards.
DO
- please film in natural bright light
- Add engaging captions to your video! remember to submit the version without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- when you refer to the product you can refer to it as: Manual’s hair loss treatment; Manual’s minoxidil spray; Minoxidil spray; Spray hair loss treatment
DON'T
- please avoid showing the 5% (or 10%) label part of the Minoxidil label. We want to show the Minoxidil product but can we keep the % part of it hidden as we could potentially see issues with TikTok policy
- don't sound like you're reading off a script
- don't film via TikTok app. MUST use CapCut or similar.
- no blurry footage, not being able to see the product or you clearly
Another variation wit the same script, but only face to camera - no cutaways to product unboxing etc. This to be delivered first, with the product cutaway version to be delivered later once the creator has completed the full test purchase & results experience.
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Our mission is to help you live healthier for longer.
It’s estimated that over 20% of our lives will be spent in poor health — diseases we can prevent are the main cause of this. But in a space overrun with misinformation and fads, it can be hard to know where to start. We want to take the guesswork out of managing your health.
With regular health checks, you can understand what’s happening inside your body, the impact your lifestyle is having, and what you can do to feel your best.
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