Zigzag Older Pups Ad (lead walking)
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Project Summary
The Brief
Lead Walking Specific Ad
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(For the beginning could have Thomas looking frustrated then almost ‘pushing’ away google and youtube icons with his hands then waving hello. Then Zigzag will pop up on the screen briefly)
Are you tired of feeling like you're chasing your tail with your pup's training? Say bye-bye Google, bye-bye YouTube, and hello Zigzag - the one-stop shop for every doggy dilemma!
My puppy was constantly pulling on the lead, despite us nailing their training. I started to feel like all our progress had been forgotten and now it was me who was being taken for a walk!
However, after a quick chat with Zigzag’s Puppy Coaches, I began to understand that my puppy was entering their teenage years, something I thought was just for us humans, who would have thought?
The coaches were invaluable in helping me understand this and allowing me to help get them back on track, you can even pin those tricky topics that you’re having problems with to make sure you can finally get them resolved!
I came to Zigzag with a specific problem and left with an in-depth understanding of my puppy. They even have a training journey tailored to your specific needs and an awesome AI Chat Puppy Bot for all those instant answers you need.
So what are you waiting for, solve your training problems now with Zigzag!
The given script is just a brief, we encourage Thomas to use his knowledge and creative freedom to work the brief however he sees fit.
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Zigzag is a puppy training app on a mission to make training enjoyable and accessible for everyone. New puppy parents love their pup for the joy they bring - not the work! We believe a well-trained pup isn't an overnight success, but an imperfect journey with plenty of ups and downs along the way. The Zigzag app offers a tailored training plan based on pup's breed and age as well as 24/7 instant chat with certified trainers for any problem - no matter how big or small. We're 100% dedicated to puppyhood - the critical development window to help pups master key lifeskills. All of our training programmes are based on positive reinforcement methods - see zigzag.dog/about for more details.
Key competitors: Dogo, Woofz, Puppr, Fluffy, Every Doggy, Hundeo, Gentle Beast (US), Pupford (US) Note: we are not seeking to compete with puppy training classes and actively work with certified dog trainers.
Honest: we don't claim having a puppy is easy, but we do say we'll get there, together. We always explain what's happening and why. Playful: our brand highlights the humorous side of having a puppy and getting to know one another. And it's often the imperfections that are worth a laugh. Motivating: our brand is positive and encouraging of the progress and efforts, not just the results. If you're doing training, your doing good. TOV should come across honest, witty, empathetic, encouraging, and casual.
Key competitors: Dogo, Woofz, Puppr, Fluffy, Every Doggy, Hundeo, Gentle Beast (US), Pupford (US) Note: we are not seeking to compete with puppy training classes and actively work with certified dog trainers.
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