L.A Brewery | Alternative to Wine
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Project Summary
The Brief
We'd like a natural style, at home in your kitchen/living room, with a mix of face-to-camera shots and "action" shots (e.g. unboxing, popping the cork, pouring a glass, having a sip) with a voiceover to carry the story.
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L.A Brewery creates non-alcoholic sparkling drinks that offer an uplifting alternative to wines and spirits. More info: https://labrewery.co.uk/
Please feel free to re-word, change the shots and be creative! This is a guide but you don’t need to stick to it exactly.
Opening hook: "If like me you LOVE a little glass of wine after work, you'll definitely want to see this"
(suggested shot: face-to-camera / or voiceover with shot of pouring a glass of wine)
"When I get home, I always want to pour myself a glass of red/white/rosé"
(suggested shot: relaxing with a glass of wine on sofa or at the kitchen able, putting bottle down beside you etc)
"But I know I shouldn't do it every night, and that's why I'm loving my new find: L.A Brewery"
(suggested shot: unboxing, pushing wine bottle out of the way, bringing bottle of L.A Brewery into shot)
"They make these delicious, non-alcoholic drinks which are just a perfect alternative when I'm trying to look after myself"
(suggested shot: popping the cork, pouring a glass of L.A Brewery drink)
"They do a few different flavours. My favourite is the Sparkling English Blush which is actually a bit like a sparkling rosé, but sometimes I switch it up with the Citrus Hops"
(suggested shot: showing the different favourite bottle labels / favourite bottles being poured)
"I love knowing that I can still chill with a drink in the evening, but now I can do it in a way that my body will thank me for"
(suggested shot: face-to-camera relaxed, happy, on sofa / at the kitchen table, sipping a glass of L.A)
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
For the Opening hook "If like me you LOVE a little glass of wine after work, you'll definitely want to see this"
Variation hook: "If like me you’re giving Dry January a go, you'll definitely want to see this"
(suggested shot: face-to-camera / or voiceover, considering opening a bottle of win
and
"But I know I shouldn't do it every night, and that's why I'm loving my new find: L.A Brewery"
"But I’m trying to ease off the alcohol for Dry January, and my new discovery is going to make it so much easier: L.A Brewery"
(suggested shot: unboxing, pushing wine bottle out of the way, bringing bottle of L.A Brewery into shot)
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L.A Brewery use natural fermentation with innovative blends of tea, wild plants and flowers to create delicious non-alcoholic drinks that are good for you and good for the planet. Featured in The Sunday Times, Vogue and many more. Natural, ethically sourced ingredients and B-Corp certified: micro-brewery in Suffolk runs on 100% dark green energy.
L.A Brewery
Pentire, Days, Trip
Uplifting & open
Pentire, Days, Trip
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