New Beach Hair Range routine
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
wed like a video showing a how to use routine for our new beach hair range, would be amazing if the creator was going on holiday in the next week or so but can also be filmed in the uk
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New Beach Hair Range including: Swim Proof Protective Mask, Coco Shampoo & Conditioner and Mermaid Mousse
This is just a rough guide, happy for creator to make their own & keep it authentic
HOOK:
Start with 'I have your holiday hair must-haves, the NEW Beach collection from Umberto Giannini. The full routine to protect & nourish your hair & style it for holiday beach vibes'
SCENE: can either be in well lit bathroom or if on holiday can show parts of day especially for swim proof - (please can short text be overlayed)
BODY:
start the routine with Swim Proof and explain 'pop it on in the morning to protect your hair for the day from sun, sea chlorine, can use it to style in a slick back bun'
next step 'after your sun filled day shampoo & condition your hair with ingredients that remove product, sand & sea buold up and puts hydration back in' 'comment on smell and hair soft hair is
final step 'use Mermaid mousse to style your hair into gorgeous beachy waves, the summer hair trend, ready for your evening' - show 'after' hair
CTA 'get your full Beach routine for less with the Mermaid Waves kit'
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Transformative vegan haircare. Texture enhancing haircare, driven by style, powered by actives, for your own unique beauty. We are a B Corp brand who, like Gen Z & Millennials, champion ethical choices. All our ingredients are clean and ethically & sustainably sourced, we mindfully choose hair-friendly ingredients gentle enough not to damage or overload the hair yet powerful enough to deliver transformational results. We pride ourselves in being affordable luxury with trend setting at the heart of what we do.
Competitors: Only Curls, John Frieda, Noughty, Curlsmith, Briogeo
Inspo brands: Ouai, Olaplex, Monday, Kerastase
Playful with purpose, fun & playful whilst still being your trusted expert.
Personable, helpful, genuine, authentic, bursting with energy
Competitors: Only Curls, John Frieda, Noughty, Curlsmith, Briogeo
Inspo brands: Ouai, Olaplex, Monday, Kerastase
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