Avant - Summer Sale Meta Ads
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We are a luxury skincare brand selling a variety of products. At the moment, we are running a 30% off sale for the summer.
We are planning Meta ads targeting Facebook and Instagram audiences.
Here is our brand website: https://avant-skincare.com
Please come with some ideas while applying for this project.
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Deluxe Hyaluronic Acid Vivifying Face & Eye Night Cream (https://avant-skincare.com/en/night-creams/68-deluxe-hyaluronic-acid-vivifying-face-eye-night-cream-5060762540089-5060762540089.html#/52-packaging-original_pack)
Pro-Intense Hyaluronic Acid Illuminating Day Cream (https://avant-skincare.com/en/moisturisers-mists/70-pro-intense-hyaluronic-acid-illuminating-day-cream-5060762540195-5060762540195.html#/52-packaging-original_pack)
Promote the 30% summer sale as a limited-time opportunity to experience luxury skincare at a reduced price.
Video Ideas: (let us know your angle when you apply)
- "It's been on my wishlist for so long"
- "It's been sitting in my cart and this is my sign to purchase"
- Referring to special occasions, such as:
- Back to work
- New season
- "My sister's birthday is coming up..."
------------------- These are the 2 products we are planning for the creators to make content around and then talk about 30% on the entire website. --------------------------
Pro-Intense Hyaluronic Acid Illuminating Day Cream (https://avant-skincare.com/en/moisturisers-mists/70-pro-intense-hyaluronic-acid-illuminating-day-cream-5060762540195-5060762540195.html#/52-packaging-original_pack)
Vegan Beauty Awards 2024 - Award Winner
Purpose:
• Illuminates skin
• Smooths fine lines
• Hydrates
• Reverses signs of aging
Key Ingredients:
• Hyaluronic Acid: Penetrates deeply to hydrate and improve fine lines and wrinkles.
• Seawater: Rich in magnesium, potassium, and calcium; helps retain moisture and balance oil production.
• Jojoba Oil: Hydrates and improves the appearance of fine lines and wrinkles.
• Soy Lecithin: Softening and soothing emollient.
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Deluxe Hyaluronic Acid Vivifying Face & Eye Night Cream (https://avant-skincare.com/en/night-creams/68-deluxe-hyaluronic-acid-vivifying-face-eye-night-cream-5060762540089-5060762540089.html#/52-packaging-original_pack)
Universal Beauty Awards 2024 - Award Winner
Purpose:
• Anti-aging for face and eye area
• Nourishes deeply
• Improves appearance of enlarged pores, uneven skin tone, fine lines, dullness, and weakened skin surface
Key Features:
• Hyaluronic Acid: Deeply nourishes
• Target Areas: Face and eye area
• Effects: Mattifies, hydrates, and reduces fine lines and wrinkles
Having experience creating UGC videos for meta ads
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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elemis
dr barbara sturm
Professional
elemis
dr barbara sturm
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