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Project Summary

Project Name
Experience of using Matka Beautys Gua Sha Tutorial Goddess Deck
Brand
Matka Beauty
Brand
Website
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

We would like explainer UCG videos on our Gua Sha deck and why its so unique, fun to use and how its different from other Gua Sha tutorials.

We're looking to hear from 2 target groups:

  • People who have never heard of GuaSha and keen to test
  • People who are familiar with GuaSha but are overwhelmed by all the tutorials online, so looking for something more holistic

TIP: Share your concept idea on how you'd creatively bring this to life!

Please ensure your face is clear and makeup-free when demonstrating the routine, as this ritual is meant to be performed on clean skin. 

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Our Gua Sha Goddess Deck has 44 beautiful cards with purple foil. We are a beauty brand that is teaching people 'the new gua sha' which has a spiritual element in these cards as well as a detailed health and beauty range of routines for face and body using the cards that direct people to tutorial videos.  This deck is for anyone who hasn't done Gua Sha, or even for those who have because the deck also includes the spiritual aspect of the ten oracle cards that are removed from the pack and shuffled each day. You choose one and read the message and receive some profound wisdom to help you on your day.  There are also 7 chakra routines for you to relax and go within. These are deeply relaxing and focused on the 7 different chakra points. They contain affirmations and the Gua Sha stone is also used during these routines.  We aim to help women use their beauty routine for helping them connect with themselves. The deck contains instructions on how to use Gua Sha, precautions, the history of Gua Sha and tips for caring for your Gua Sha stone. The deck is really your VERY own Gua Sha coach in a box! 

Its VERY important to highlight that everyone who buys the deck gets a FREE white jade GUA SHA stone rrp $49.95!

Main Concept
Script/Description of Scenes

Create a script/storyboard that is authentic and natural to you! Must share ahead of filming :)

Hook idea: (please pick which one suits you/yourscript)

Hook1:

Are fine lines and wrinkles starting to take a toll on your confidence?Introducing Matka Beauty's Gua Sha Goddess Deck, the ultimate tool for achieving firm and youthful skin.I wish I had found this deck sooner!

Hook 2:

Tired of spending hours searching for the perfect Gua Sha routine? Your search is finally over!Introducing Matka Beauty, the revolutionary 44-card Gua Sha deck that will transform your routine like never before!Whether you're a beginner or a Gua Sha enthusiast, the video tutorials make it easier than ever to follow along. Say goodbye to confusing instructions and hello to a quick and effective routine.

Hook 3:

3 Reasons Why This is

THE BEST GIFT FOR YOURSELF Example:

1. QR code guided video rituals

2. An effective skincare routine that saves you time

3. Get a FREE Gua Sha stone           

                                              

please film yourself unboxing the Gua Sha Deck and Stone and share your impressions of the deck and stone (high quality, cards with purple foil, the lilac is beautiful etc, love the white jade, everything is beautifully made). 

We would want the video to show that you have tried the deck out and not just unboxed it.  we also feature women of different ethnicities on the cards so if you felt like it, please mention that so the viewers know we are an inclusive brand. 

During the video please Describe the different aspects of the cards 

  • (there are routines for health and beauty (name and please some of them) 
  •  there are 7 chakra cards (it would be GREAT if you could genuinely try one of the routines out of the chakra routines and describe how it made you feel after you completed it -  you dont have to actually film this part but if you feel you wanted to please do. 
  • the mediations aren't too long. 
  • We also want people to know about the oracle cards, so again, please genuinely give it a try - remove the ten cards with gods and goddesses on it - and shuffle whilst asking 'what do I need to hear today' and then read the message and say how it makes you feel. 
  • It would be wise to try some of the health or beauty routines out as well and if you love doing Gua Sha please show a before and after photo but that might mean you'd need to do Gua Sha over a few days.  Puffy under eyes tend to look better pretty much immediately though. have fun with filming this and we genuinely hope you enjoy our products! 

Key USPs:

  • save time browsing endlessly on Youtube, as the cards have everything you need
  • Spiritual element / oracle cards

Finish with a CTA - If you want to feel better inside and out check out the Gua Sha Goddess Deck by Matka Beauty. And remember you will receive a FREE white jade stone worth $39.95! Go to Matkabeauty.com

Additional information

DO

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Matka Beauty
Pronunciation
Matt-Ka Beauty
Social Media
Category
Beauty/Cosmetics
About

We are a unique beauty brand who want to help women connect with their inner selves through their beauty routine. We are also a brand that features crystals in our products.  We have created the world's first Gua Sha Deck, a collection of 44 beautiful cards in a box that guide people on how to do Gua Sha through QR codes that link to tutorial videos. Our deck also features a spiritual element, 10 Oracle cards based on Chinese gods and godesses that are removed from the deck and shuffled daily to receive a message that will help bring some profound wisdom to ones day.

We also have 7 Chakra cards that are linked to guided meditations. 

We are an inclusive beauty brand and feature different ethnicities on our cards.

Many ladies spend a lot of time doing their beauty routine so we are aiming to help them find their inner happiness through our brand. 

our messaging is all about empowering women. 

We operate on a no photoshop use on our models that we hire.  We use women of all different shapes and sizes and skin tones.

please write our name Matka Beauty.

Brand Guidelines

Wildling - big brand regarding Gua Sha, however they don't do anything spiritual. We actually do not know of a spiritual beauty brand in the market.

Tone of voice

Friendly, supportive, authoritative.

Competitors/similar brands

Wildling - big brand regarding Gua Sha, however they don't do anything spiritual. We actually do not know of a spiritual beauty brand in the market.

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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