Trainline UK (On the Day Commute)
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We want a creator to create a genuine, personal, engaging, and creative video to get viewers excited about trying the Trainline app and to achieve this by sharing the different ways the Trainline app helps you save money & time on train tickets.
TIP: Share about an upcoming trip or one you'll go on for this
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We are Europe’s leading train and coach app, a one-stop-shop for train and coach travel. Every day we bring together routes, fares and journey times from more than 270 train and coach companies in 45 countries so our customers can easily buy tickets and save time, hassle or money.
Our aim is to bring together all rail, coach and other travel services into one simple experience so people can get the best prices and smart, real-time travel info on the go.
Start with a hook: How Trainline can help you save money and time on your commute.
Followed by scenes like: Please film yourself and your phone opening/using the Trainline app. You can also include footage at the station, on the platform, or/and inside the train (don’t include any other brands’ logos).
Then talk about the benefits:
- OTD Best Price Guarantee - Get the best fare with no booking fee for same-day journeys.
- Digital Tickets - Skip the machine with a digital ticket. Buy one instantly, and just tap, scan and go.
- Seasons tickets - Whether you're travelling once a week or everyday, with Trainline digital Season tickets, your commute has never been simpler.
- Favourites - Up-to-date train times, platform information and actual tickets for all your regular journeys just one tap away with Favourites.
- SplitSave - Save an average of £13 per trip with SplitSave.
At the ending: Please include a call-to-action to encourage people to ‘Download the Trainline app’ or ‘Book tickets with Trainline’.
*Please share your concept/script before producing the video and include captions and a voiceover in the whole video.
Whenever you mention the following items, you would need to add a disclaimer somewhere in their video (could be text only):
• Railcards discount disclaimer- *Save 1/3rd on eligible tickets. Terms apply.
• Ticket price disclaimer -*Fares subject to availability. Check Trainline app for latest fares.
Don’t:
- Disparage the current state of UK/EU railways or train operating companies.
- Discuss strike disruption, engineering works or the general cost of train tickets in the UK & EU.
- Refer implicitly or explicitly to train operating companies and their service or digital products, such as websites or apps.
- Include footage that features logos or trademarks for businesses in the UK/EU rail industry, for example, network rail, transport for London, LNER, Southern Railways, Avanti.
- Include footage of rail industry workers or members of the public.
- Include signage or refer to specific UK/EU rail stations in your content.
- Compare the price of tickets in the Trainline app to the price of train tickets in a competitor’s app.
- Include the logos, trademarks, products or physical outlets of other brands in your content.
- When using the ‘Approved messaging’ above, don’t deviate or change the content when referring to specific Trainline features.
- Please don’t swear or use profanities in your content.
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DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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We are Europe’s leading train and coach app. To put it simply, we are a one-stop-shop for train and coach travel. Every day, we gather routes, prices, and travel times from over 270 rail and coach operators in 40 countries, so that everyone can buy tickets quickly and save time, effort, and money.
We stay one step ahead, so all of our customers don’t have to, we are making it easier for them to buy the best ticket for their journey with giving them live, personalised travel information on the go via our awesome app. We offer a comprehensive collection of travel options to our customers, as well as unique, AI-driven information to help them make the best decisions.
Omio, Airbnb
casual and humorous
Omio, Airbnb
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