Day in the life using the WithU app
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We’d like a short video that shows how you incorporate the WithU app into your daily routine to achieve your health and fitness goals. Your day in the life should feel authentic, with using the WithU app a natural part of your day.
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There is no physical product but please show the WithU app on your phone/ tablet/ screen at some point in the video
Start with an engaging hook that is authentic to you: e.g. ‘A day in the life of a busy mum of two’ / ‘A day in the life of trying to get back on track with my fitness routine’ / ‘Spend a healthy Sunday with me’ / ‘My morning routine before heading to office’
Run through your daily routine - this could be anything from making a morning coffee, to eating lunch, heading to the supermarket, going to work, anything else fun/ interesting you do in your day! You should include a variety of lifestyle video shots in your day in the life.
The WithU app should feature 1-2 times in your video. There are multiple ways you cold include the app in your daily routine including:
- A morning yoga session
- Competing a Daily Session (a new 5-6 minute workout released on the app each day, no gym gear required)
- A short desk-based workout in the office
- A home workout
- Using the app in the gym
- A bedtime meditation
- A guided run
- A strength & conditioning workout before/after your run
Please highlight some of the benefits of the app in your video/ voiceover/ on-screen captions:
- Thousands of workouts at across a wide range of disciplines to choose from (e.g. HIIT, Yoga, Pilates, Running, Meditation etc)
- All workouts are audio-guided with a world-class coach giving you cues, support and motivation (plus there’s a 3D Avatar that shows you how to do individual exercises if you need it)
- Something for everyone whether you're a complete beginner or seasoned pro
- Workout on your terms whether thats at home, in the gym and everywhere in between
DO:
- wear headphones when using the app. Our workouts are audio-guided so this will make it clear
- please film in natural light, ideally facing a window
- when not directly speaking to a camera, use VO but ensure audio quality is seamless and natural
- Add engaging native-looking captions to your video! remember to submit the version without too.
- Shoot high-res
DON'T
- don’t feature anything seasonal interiors, we want your video to be evergreen
- don't sound like you're reading off a script
- don't film via TikTok app. In case of revisions please edit with CapCut or similar.
- no blurry footage, not being able to see the product or you clearly
GLOSSARY
Coaches - what we call our trainers
Audio-guided - how we describe our workouts
Refer to the app as "the WithU app"
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Our brand purpose is to empower the world to choose fitness.
Most people struggle to find the motivation to prioritise fitness. Reasons not to, overpower the reasons to.
We know 50% of the world’s population desire's to be fitter and healthier, but the majority do nothing about it.
It's important we make fitness accessible to everyone, remove barriers and intimidation from fitness and give people access to a premium holistic health and fitness experience. WithU was created for ‘enthusiasts' of all levels and especially for people that are just beginning their fitness journey. We have seen first hand the positive impact that exercise can bring to the body and mind and our mission is to make our content as accessible as possible to as many people as possible.
Not necessarily competitors but FiiT, Peloton, Les Mills, Gymshark, TRX, Freeletics
The core characteristics of our voice are knowledgable, empowering, playful and confident.
Knowledgable means we share our collective learnings to better our member's journeys.
Empowering means we show our members that they are capable of more than they might believe. We celebrate every achievement whether it's big or small.
Playful means we're unafraid to laugh - including at ourselves. We see the funny side to every situation, and don't take things too personally.
Confident means we know what sets us apart from the competition, and we're not afraid to shout about it. We're unafraid to stand up for what we believe in.
Not necessarily competitors but FiiT, Peloton, Les Mills, Gymshark, TRX, Freeletics
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