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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! ๐ŸŽ‰
โ€
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Bad Ass Coffee Club - THE OG
Brand
Quick fox labs
Brand
Bad Ass Coffee Club
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

The video aims to capture the authentic morning rituals of coffee enthusiasts. We're looking for genuine moments of people starting their day with a cup of coffee, whether it's brewing their favourite blend at home, enjoying a cosy moment in bed, or grabbing a cup on the go. The video should showcase the natural flow of a morning routine, highlighting the role of coffee in energising and kickstarting the day. Viewers should feel inspired to embrace their morning rituals and connect with the joy of a fresh cup of coffee to start their day right.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about
Main Concept
Script/Description of Scenes

Must be a coffee lover - Please make sure you have an aesthetically pleasing home with high-quality kitchen/coffee equipment.

Please create a script that is natural and authentic to you! Remember to start with an engaging hook and end with a CTA!

The goal of the video is to show your morning routine with Bad Ass Coffee highlighting

Start with an opening line along the lines of "When I wake up in the morning and I'm feeling tired, I know Bad Ass Coffee will get me up and running for my morning routine"

The goal is to SELL the coffee - you ave to be a coffee lover otherwise you wont be able to sell the ads.

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.
  • No blurry footage
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Quick fox labs
Pronunciation
Website
Social Media
Category
About
Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Bad Ass Coffee Club
Social Media
Category
Food/Beverage
About
OUR BAD ASS STORY Our journey began with a coffee-scented adventure to a plantation in Colombia. In a quaint village, we stumbled upon a heartwarming scene โ€“ children giggling as they petted and fed donkeys and mules. Naturally, we had to dive into the story behind it, and thatโ€™s when we uncovered the magic โ€“ it was a sanctuary for these wonderful creatures. The local farmers proudly shared how these animals had been the unsung heroes, tirelessly supporting their work and communities. To them, it was a matter of giving back when these loyal companions retired. The sanctuary also opened its doors to care for sick or abandoned donkeys. โ€ข Supplying specialist artisan coffee ๐Ÿ‡ง๐Ÿ‡ท๐Ÿ‡จ๐Ÿ‡ด โ€ข Supporting retired donkey sanctuaries ๐Ÿด
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
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