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Project Summary

Project Name
Produktbericht - Ein voller Tag in deinem Leben mit Nupo One Meal Shakes
Brand
Nupo ApS
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

Zeige, wie der Nupo One Meal Shake an einem vollen und stressigen Tag ein schneller, aber nahrhafter Mahlzeitenersatz sein kann (Frühstück, Mittag- oder Abendessen). 

Die Zielgruppe sind Frauen im Alter von 25-35 Jahren, die, obwohl sie einen geschäftigen Alltag haben, gesunde Entscheidungen treffen wollen.

Nupo (NUtritional POwer) ist eine dänische Marke und hat über 40 Jahre Erfahrung in der Diätbranche.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Alle One Meal +Prime Shakes können 1-2 Hauptmahlzeiten des Tages ersetzen und enthalten alle Proteine, Vitamine und Mineralien, die du in einer ausgewogenen Mahlzeit benötigst)

Trinkfertiger Shake (schmeckt am besten, wenn er gekühlt ist) 

Das One Meal +Prime Probierpaket enthält alle 4 Geschmacksrichtungen: 

  • Chocolate Bliss
  • Vanilla Banana Dream 
  • Strawberry Love 
  • Caffe-Latte Happiness

Laktosefrei!

Links: https://nupo.com/de/was-ist-nupo-one-meal/one-meal-prime-meal-replacements/

https://nupo.com/de/produkt-kategorie/mahlzeitersatz/one-meal-prime-shakes/

Main Concept
Script/Description of Scenes

Hook: Denke dir einen ansprechenden Hook aus

Body:

    • Filme dich, während du in die Kamera schaust
    • Zeige unser neues One Meal +Prime Probierpaket mit allen 4 Geschmacksrichtungen
    • Zeige, wie du mindestens einen der Shakes trinkst und sprich darüber, was dir an den Shakes gefällt (z. B. Geschmack, Nährwert, einfache Mahlzeit usw.)
    • Binde die Shakes auf natürliche Weise in deinen Tag ein

Wichtigsten USPs von Nupo's One Meal Shake: 

    • 30% mehr Protein als herkömmliche Mahlzeitenersatz-Shakes
    • Ohne Zuckerzusatz (70% weniger Zucker als herkömmliche Mahlzeitenersatz-Shakes)
    • Kann 1-2 der täglichen Hauptmahlzeiten ersetzen
    • Hält stundenlang satt
    • Enthält alle wichtigen Vitamine, Mineralien und Säuren, die du in einer Mahlzeit benötigst und hat ca. 200 Kalorien --> perfekt für alle, die sich gesund und ausgewogen ernähren möchten, aber nicht genug Zeit zum Einkaufen und Kochen haben 
    • Kann zur Gewichtsabnahme beitragen, wenn es 2x täglich als Mahlzeitenersatz getrunken wird --> für alle, die ein wenig abnehmen möchten, aber nicht wissen, wo sie anfangen sollen

CTA: "Probiere die One Meal +Prime Shakes von Nupo im neuen Probierpaket aus" (muss nicht der genaue Wortlaut sein)

Additional information

Do:

    • Filme in natürlichem, hellem Licht - stellen sicher, dass du und das Produkt gut zu sehen sind
    • Natürliches Make-up und Kleidung 
    • Klinge authentisch und energisch
    • Wenn du nicht direkt in die Kamera sprichst, verwende gerne ein Voiceover, aber stelle sicher, dass der Ton nahtlos und natürlich ist.
    • Füge Untertitel ein

Don'ts: 

    • Versprich keine Gewichtsabnahme durch das Produkt 
    • Bewirb das Produkt nicht als Snack - es ist eine vollwertige Mahlzeit 
  • Verwende nicht TikTok oder Instagram zum Filmen!
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Nupo ApS
Pronunciation
Website
nupo.co.uk
Social Media
Category
Health/Wellness
About

The history of Nupo and our products dates back to 1981.

The name “Nupo” is a combination of the words; Nutritional Power.

Nupo was developed in Denmark at Hvidovre Hospital by leading obesity scientist Dr. Flemming Quaade with the purpose of offering a diet that provided the body all the nutrients it needs, but with a minimum number of calories.

The Company is located in Copenhagen, and works with development, production, marketing and sales for both the Danish and international markets.

Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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