Tastily: Large Portion Chef-Made Meals
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We would like to showcase that we have large meals for those who want the extra calories and protein. The creator should show how Tastily's large meals help them reach their goals, we would like this ad to have a fitness focus.
Before applying, please check the following meals in case you have dietary restrictions:
Meals you’ll receive: Chicken Tinga Burrito, Zingy Buffalo Chicken, Harvest Bowl Salad, Smoky Pork Tacos, Steak & Creamed Spinach, Teriyaki Salmon, Steak & Ale Pie
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Tastily is a chef-made meal service.
Welcome to the future of effortless healthy eating. Perfect for lunch or dinner in <5 minutes.
Always 2 portions of vegetables.
Always freshly made-to-order by Chefs from quality ingredients. 70+ dishes to choose from over 3 weeks.
Half the cost of meal delivery with all the anticipation. No leftovers, and no food waste.
the script is there as a guide, and we are happy for you to change it slightly so it's more natural to how you speak!
SECTION 1 (hooks)
Hook 1: It’s bulking season! Here’s how I bulk the easy way…
Hook 2: Why are single serving meals always so small?’ That’s what I thought until I found these.
Footage:
Hook 1: Talking to camera in gym / athletic outfit
Hook 2: Eating a meal looking dissatisfied (not a tastily meal, full meal doesn’t need to be in shot, it could just start with food being eaten with the person and fork in shot)
SECTION 2 (introduce the brand)
Tastily is the only service I’ve found that offers large portions, so if you’ve found pre-made meals too small in the past, then you should definitely take a look at these! The large portions actually fill me up which is great because I’m a big guy who is really active, I need those calories! [Note: can be tweaked slightly so it’s more in line with the creator].
The footage: talking to camera with Tastily box and meals stacked in shot
SECTION 2 (USPs)
Voiceover: The large meals have 45g protein and 750 kcals on average, and you’re not gunna find macros like that with any other pre-made meals, trust me I’ve tried!’
The footage: Taking meal from fridge, heating up, plating up (please use the Zingy Buffalo Chicken, and plate so the chicken is visible on the top.)
SECTION 3 (CTA)
Voiceover: You can get your first box from just £5.40 per meal’ ‘Use the code TASTY for 30% off your first order + 15% off your next 2!’
The footage: Eating Tastily dish
Meals you’ll receive: Chicken Tinga Burrito, Zingy Buffalo Chicken, Harvest Bowl Salad, Smoky Pork Tacos, Steak & Creamed Spinach, Teriyaki Salmon, Steak & Ale Pie
Please do not refer to Tastily a 'ready meal'. We are happy for you to compare ready meals to Tastily (e.g. supermarket ready meals), but there must be a distinction between ready meals as Tastily. When referring to Tastily, we prefer to say 'pre-made meals', or 'chef-made meals'
Hook 2: Why are single serving meals always so small?’ That’s what I thought until I found these.
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Tastily is a chef-made meal service that creates dishes that taste so good you won't believe they're healthy. Our meals are fresh, not frozen and last in the fridge for 7 days. Choose from a variety of meals: salads, burritos, tacos, oven-cooked, Asian, European and more.
- Convenient: Welcome to the future of effortless healthy eating. Perfect for lunch or dinner in <5 minutes.
- Delicious: Always freshly made-to-order by Chefs from quality ingredients. 70+ dishes to choose from over 3 weeks.
- Healthy: 33g of protein and 500kcal per regular portion on average, and always 2 portions of vegetables.
- Great Value: Half the cost of meal delivery with all the anticipation. No leftovers, and no food waste.
Don't refer to Tastily as a 'ready meal'. We prefer 'chef-made' or 'pre-made'.
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Our tone of voice is casual, fun and approachable. We don't make people feel bad about their current food habits, but we inspire people to enjoy food whilst eating well-balanced, nutritious meals.
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