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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
15-30s video of a unboxing, arranging and styling of the bouquet. We want the focus to be on the product. The first 3 seconds must show the brand and catch attention. Short and snappy messages to keep attention. Easy to read captions & texts. Be creative & show emotions (e.g. how happy the bouquet makes you). Use captions + do a voiceover. It all needs to be in German language!!!
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Bloom & Wild offers thoughtful gifts for every occasion. We want to help making sending and receiving gifts a joy. We offer different flower bouquets as well as non-flower gift sets like fresh baked, pralines or drinks.
Please share a proposed script/storyboard while awaiting shipment.
Hook: Beginning with unboxing.
Scene: would be nice if you could somehow show up with your kid. Maybe while opening the box (as this is quite exciting for kids too). Would be lovely if there would be a tiny tiny scene with the kid integrated :)
Body: (showing up USPs while showing the unboxing of bouquet, arranging & styling):
- Mention Bloom & Wild (please mention the name a couple of times where it fits).
- Next day delivery to your door.
- Delivered in the bud and blooms beautifully in your home within 48 hours.
- Sourced from trusted, responsible growers.
- The box includes flower food + arranging tips.
- Free greetings card for your personal message.
CTA (showing the final bouquet):
- Explore the whole range online now.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Bloom & Wild makes it possible to send beautiful and modern bouquets and other thoughtful gifts in no time at all. The seasonal bouquets in a modern style are put together with great attention to detail and can be delivered the very next day. The well-being of our environment and our fellow human beings is also very important to us. We are an official B Corporation® and have been climate neutral since 2020. We actively offset and reduce our CO₂ emissions.
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