Chocolootz: Product Presentation Videos
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We would like bite sized videos that will have a strong hook, illustrate our products/USPs and bring traffic to our website.
Looking for chocolate lovers!!
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We will be sending 4 different chocolate products. Please note that these products will not have any packaging, the bars and pops will be sent in a vacuum sealed packages, do not show the packages, only the bars and pops.
Product information below:
- Caramel Crunch: Milk chocolate filled with hazelnut praline and caramel. (this is the orginal chocolate bar that has been elevated in quality and taste)
- Almond Dark: Dark chocolate filled with almond praline. (this is the lighter version of our bars and the one made for dark chocolate lovers. This bar is sugar free)
- Cheesecake Delight: White chocolate filled with delicious cheesecake filling. (This bar is the greediest bar with the richest flavours. it is a creative bar for the greediest of consumers who want to indulge in a rich and flavourful experience)
- Honey Pops: Upselling Malteser-style chocolate balls made of milk chocolate and honey pops inside. (this is our upsell product. it is not a bar but chocolate balls filled with honey pops. )
Brief:
- Please remember to make this feel natural and genuine, as if you are sharing your own personal discovery with your audience. We want a very strong hook as well as product presentation.
- Please make sure that you only show the end product as no packaging will be sent.
Introduction:
- Text to Mention: "Stop scrolling! You have to check out these Swiss chocolate bars from Chocolootz - they're out of this world!"
- Visuals Needed: Wide shot of you holding up a Chocolootz bar with an excited expression.
Casual environment: A cozy home setting, a trendy cafe, a natural outdoor setting, or sitting behind a gaming setup.
First Impression:
- Text to Mention: "Look at this beautiful chocolate. It smells incredible!"
Visuals Needed:
- Close-up shot of the unwrapped chocolate bar, highlighting its texture and gloss.
- Smell action: Bringing the chocolate close to your nose and reacting positively.
Tasting Moment:
- Text to Mention: "Wow, this is so rich and creamy! You can really taste the fresh Alpine milk and the high-quality cocoa."
Visuals Needed:
- Close-up shot of you breaking the chocolate bar to show the texture and fillings.
- Slow-motion effect of the break to emphasize the quality.
- Reaction shot of you tasting the chocolate, showing a satisfied expression.
Detailed Description:
- Text to Mention: "This one is Caramel Crunch. The caramel is perfectly gooey, and the hazelnut praline adds a delicious crunch."
Visuals Needed:
- Macro shot of the caramel and hazelnut praline filling.
- Overlay text: “Caramel Crunch” with a brief description: "Milk chocolate filled with hazelnut praline and caramel."
Unique Attributes:
- Text to Mention: "What I love most is that it's made in Switzerland with no additives or preservatives. Plus, it's ethically sourced!"
Visuals Needed:
- Overlay text with icons: “Made in Switzerland,” “No Additives or Preservatives,” “Ethically Sourced.”
- Background video or images: Keep the original casual background (e.g., your cozy home, trendy cafe, natural outdoor setting, or gaming setup).
Call-to-Action:
- Text to Mention: "You can get these on their website, Chocolootz.com. Right now, they have an amazing offer: buy two 10 packs and get a 15% discount with free delivery, or buy three 10 packs and get a whopping 30% discount and free delivery. Trust me, you have to try them!”
Visuals Needed:
- Video of a mobile screen showing the Chocolootz website scrolling down, highlighting different product pages and offers.
- Text overlay with the offer details: “Buy 2x10 packs: 15% off + Free Delivery” and “Buy 3x10 packs: 30% off + Free Delivery.”
- Clickable link or URL displayed prominently in the video.
This is a video aimed at gen.z and younger generations. Make it cool, fun and enticing!
Please note that these products will not have any packaging, the bars and pops will be sent in a vacuum sealed packages, do not show the packages, only the bars and pops.
General Guidelines:
• Lighting and Audio: Ensure good lighting (preferably with natural light) and clear audio (use an external microphone if possible).
• Background: Use trendy cafes, cozy home settings, natural outdoor settings, or a gaming setup with neutral colors to keep the focus on the product.
• Comedic Elements: Feel free to add quick, funny reactions or playful comments to keep the video engaging.
Tone and Style:
• Authenticity: Make the videos feel genuine and personal. Avoid making it seem scripted or promotional.
• Brand Image: Maintain a dark, sophisticated, and slightly humorous tone that resonates with Gen Z.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Chocolootz is the next big thing in Swiss chocolate, crafted for Gen Z and the young at heart. With unmatched quality and flavor, we're set to revolutionize the chocolate industry and redefine the chocolate experience for fans everywhere. Get ready to taste the future of chocolate.
We are a young brand, and we need to talk as if we're speaking to our best friend. We can add a touch of humor, but be careful not to disparage the product.
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