Testimonials: Like Talking to a Friend
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
The Brief
We would like you to imagine you're talking directly to your friends and you're giving a hands on review of your experience using Fussy Natural Deodorant. The aim is to convince people to trust in your experience and get them to try Fussy. Should appear authentic and natural.
Note: If selected you will need to provide a script on how you'll film this/ what you plan on saying that needs to be signed off by Fussy.
Note: Please show the product within the first 5 seconds of the video as having this upfront performs well
Note: For the 9x16 (Portrait version). We will be using this dimension on TikTok, so please make sure overlays and key messages for the 9x16 version are not cut of by TikTok's UI or Ad caption space. Creators will need to consider the safety zones. See resources HERE (https://ads.tiktok.com/help/article/tiktok-auction-in-feed-ads?lang=en ) & TikToks video editor where you can see how it looks in situ HERE (https://ads.tiktok.com/toolbox/preview/#/ )
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Yes, you'll be using Fussy Natural Deodorant. Once selected, supply your address so this can get shipped.
Hook 1 - Works even during a heavy gym session
For the opening hook, can we see you doing something active (preferably in a gym setting) where we see you applying Fussy and then talk directly to the camera vouching it's effectiveness. We want you to state how long you've been using it i.e. 6 months and how good it is at stopping bad odour. Please then talk about our 3x USPs (see below).
BODY
In the video you also need to communicate the following three messages: (please create a script and share it for approval before filming)
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits.
- Natural Ingredients. No aluminium and parabens. 100% vegan and cruelty free.
Please communicate the above key messages in your content.
Great with trending content/ high energy/ funny. Also good at editing content to a high level
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
SUBMITTING FORMATS
- for your first submission, please deliver the 9x16 format with and without captions
- After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!
Hook 2 - Been using Fussy for over a year (Friend asking for advice)
For the opening hook, can you talk directly into the camera stating that you've been using Fussy for over a year. Mention how it's kept you fresh no matter the scenario, even during a heavy gym session/ busy work day. Pretend your friend is asking for tips on a new natural deodorant product.
Hook 3 - This is the BEST Natural deodorant I've tried, and I've tried them ALL
For the opening hook, please lead with the above statement, and go on to explain why Fussy has been your go to natural deodorant product i.e. keeps you fresh for 24hrs, moisturises your armpits, range of scents.
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We are Fussy... about everything in our mission to banish single-use plastic from your bathroom with natural personal care products that are simple, effective and beautifully designed.
As seen on Dragons' Den, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.
But as we all know it’s what’s on the inside that counts and we’ve been extra Fussy with this. Backed by science with only premium natural ingredients, our formula contains an odour-neutralising probiotic that literally eats sweat for breakfast. So now you can say no to BO and yes to saving the planet.
What’s more we’re vegan, free from aluminium and parabens and of course we only ever test on smelly people, never animals. To get started, simply choose a case and from one of our beautifully refined scents that you'll want to sniff on repeat.
We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a better smelling planet for everybody.
Power to your pits!
Wild/ AKT/ Mainstream antiperspirants
Please check our UGC Brand Guideline deck here: https://docs.google.com/presentation/d/1hF5geMeLaYADzFIZOXgnR1n0b7uNqUU9I9__XHVdHbw/edit?usp=sharing
Wild/ AKT/ Mainstream antiperspirants
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