Color Home, Nutrisse Creme Blonde Greys
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
“Review” style video. Conversational & reflective video on Color home and application/results. Speaking directly to camera (we can already see the results - fresh blonde and no grey roots) they share their thoughts, insights, and review - with images keyed into frame throughout as reference. Focus is on the Color Home application’s highlighted features within this brief (making sure to point out ease of use):
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Nutrisse Creme - shade options available in G folder link provided. If selected, please let us know you preference asap.
INSPO VIDEOS (explained)
- Overall Style
- Color Home Exploration style
- Briefing Folder (Please review all notes thoroughly before applying, and let us know if you have any questions or concerns.)
PERSONALITY: Older woman worried dying hair at home will dry out hair and won’t get pro-results
HOOK: “Let’s talk about how I got these results with GOOD hair colour and Color Home”
SCRIPT/KEY SCENES:
- Casual intro, discuss previous fears and misconceptions regarding home hair colour (drying and poor results…) and share close up image of grey roots prior to dying.
- Color Home exploration focusing on “Lab”: Nutrisse Ultra Creme formulas & Colour Science lab video (mobile screen shots of these areas keyed onto areas of the screen). This section should be at least ⅓ to ½ of the entire video length (making sure to point out the tool’s ease of use, user-friendliness, and crediting Color Home for making their hair colour journey hassle-free)
- Application process review (application image) - you speaking to camera with image as green screen
- Results review (selfie image) - you speaking to camera with image as green screen
CTA: Explore Color Home
-- DURATION: no longer than 90 seconds, ideally around the 60 second mark
Must currently have blonde hair with visible greys/roots
Alternative format to view brief, hair dye notes, overall do's/don'ts, and general notes (including TOV, styling, and edit notes) are included in the google folder linked. Please review all notes thoroughly before applying, and let us know if you have any questions or concerns.
We will put you in touch with hair colour experts to aid and support you if any issues or questions might come up during the actual hair dye process.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Please refer to project briefs
Please refer to project briefs for individual TOV notes, as each client and project may be different
Please refer to project briefs
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