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Project Summary

Project Name
Promote the Irish Lotto
Brand
Ninethree Group Limited
Brand
Leading Tuition
Compensation for this project
$110
Duration
30-60 seconds
Format
Physical product
No

The Brief

Description

The brand wants to promote their Irish Lotto jackpots. In the past, they've paid out £5 million to a winner. Script to follow.

Explainer video direct to camera and showing articles via green screen effect occasionally

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Lottoland is a place where you can bet on lotto jackpots from around the world. For this content, we're focusing on the Irish Lotto and a previous record winner.

Main Concept
Script/Description of Scenes

Please read the script below but deliver it to camera as authentic as possible :)

Did you know you don’t have to be in Ireland to bet on the Irish Lotto? It’s £3 for a chance to win the jackpot - but there's also a way to get 3 bets for only £2 this week, I'll explain... You can bet on the outcome of the Irish Lotto from the UK. One guy has actually won more than £5 million from a £3 bet with Lottoland. It happened a couple of years ago and he’s officially the biggest Irish Lotto winner in Britain. I bet on the outcome twice a week, Wednesdays and Saturdays, because it’s a bit different to other lotto jackpots. You pick six numbers from 1-47 and a bonus number too. Not that I’m superstitious, but if you want to know what numbers Mr Logan picked when he won in 2019, they were 10,13, 23, 24, 25, 44 and bonus ball 12. If you click below to sign-up to Lottoland and bet on the Irish Lotto, you’ll get three bets for £2. That’s £2 for three picks on the next jackpot. I’ll be having a go! Good luck if you go for it too!

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Direction: creator to speak directly to the camera. Background can just be at home, nothing specific. 

As a green screen effect, use the Lottoland website: https://www.lottoland.co.uk/irish-lottery  to talk about the Irish Lotto. 

Please also use this news article when talking about the winner: https://www.gazettelive.co.uk/news/teesside-news/motor-trader-scoops-51m-irish-16868800 . 

Additional information

Direction: creator to speak directly to the camera. Background can just be at home, nothing specific. 

As a green screen effect, use the Lottoland website: https://www.lottoland.co.uk/irish-lottery  to talk about the Irish Lotto. 

Please also use this news article when talking about the winner: https://www.gazettelive.co.uk/news/teesside-news/motor-trader-scoops-51m-irish-16868800 . 

Please add subs. We're not looking for super high energy levels, just to be engaging and sell the story of the Irish Lotto winner. 

Don't need to overhype but feel free to add any emphasis on parts that make you wow. 

At the same time, try not to deviate from the script too much as there's legal compliance. 

For example, you can't "play" the Irish Lotto, specifically it's a "bet" or "bet on the outcome"

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Ninethree Group Limited
Pronunciation
Nine3
Social Media
Category
Marketing agency
About

Nine3 helps brands in gaming and travel achieve their customer acquisition goals!

Brand Guidelines

.

Tone of voice

We like laid back content with a humorous tone, not too serious

Competitors/similar brands

.

Details on brand
Name
Leading Tuition
Social Media
Category
Other
About
Leading Tuition is a service that finds private tutors for students who need help with pre-GCSE, GCSE or A-Level study. Sessions are flat £50/hour and most clients are London-based. On TrustPilot, they've started building really good reviews, with parents happy about the increased confidence in their kids and improved grades!
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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