War Paint: Christmas Campaign
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
The idea behind our Christmas campaign is that War Paint makeup and skincare will help you to look as great as you did last year, and you'll continue to look great year after year. The tagline is 'War Paint, Naturally'.
We'd like creators to unbox and try on products, and feature a before and after shot so we can see the natural-looking results. Please mention the offers at the end as well.
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We make makeup and skincare for men. Our skincare has powerful results but is simple to use. Our makeup has a natural, matte finish and is made specifically for men's skin.
You'll be showing the Daily Essentials Kit which includes: Moisturiser, Eye Cream, Night Serum, Tinted Moisturiser, Concealer Pen. More info: https://warpaintformen.com/collections/sets/products/daily-essentials-set
Don't worry if you've not used makeup before, we have plenty of how-to's to show you how to use them.
Please create a script that is natural and authentic to you! Must send to rachel@usetwirl.com for review ahead of filming.
- "The answer to great skin year after year? War Paint, naturally."
- Shots of unboxing the products from the packaging with a voiceover explaining initial thoughts.
- Shops of products being applied to skin with a voiceover explaining thoughts on the products/what you're using. e.g. I was able to match my shade online, it feels really lightweight, the results were so natural.
- Before and after clips and voiceover thoughts on final results.
- CTA: Get a free gift with purchase with the Daily Essentials Kit and free delivery for a limited time only on warpaintformen.com
You can find everything you need to know about the products and the brand on the website. But if you have any questions, please feel free to ask. You can find your shade of makeup using this quiz: https://warpaintformen.com/pages/shade-finder
DO'S
- Use a simple black and white, dark green, dark navy or nude colour palette in your clothes and background.
- Behave naturally.
- Lighting must be good.
- Make sure product names are visible when showing packaging.
- If you use textures, please try to use stone, concrete or matte black.
DON'TS
- Busy backgrounds.
- Bright or unnatural colours which aren’t specified in the colour palette.
- Overly posed.
- Thick or cakey makeup.
- Very dark lighting.
End with: Get 25% off all War Paint kits for a limited time only on warpaintformen.com.
End with: Shop 25% off everything in the Boxing Day Flash Sale on warpaintformen.com.
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War Paint is a men's grooming brand born in the UK. And we're on a mission to empower men.
War Paint is all about helping you to feel ready to tackle whatever today brings. And whilst we’re serious about what we stand for, we don’t always take ourselves too seriously.
Makeup isn’t only for women, and neither’s confidence. It’s for everyone that wants it. And if you want a men’s brand that speaks to you, looks f**king cool in your bathroom, and stands for something more than just products, we’ve got your back.
To give you some examples of content we find works well for us:
Before and after: https://www.dropbox.com/s/c03qz0mx4h23f0a/Luda%20Routine%20Square.mp4?dl=0
Tutorial/ get ready with me: https://www.dropbox.com/s/4phc71t7yyj51uq/IG%20Reel.mov?dl=0
Review/ testimonial: https://www.dropbox.com/s/e8g5vewew7c505j/Joel%20Wood%20Social%20Cut.mp4?dl=0
Day in the life style video: https://www.instagram.com/p/CfVwgPZhZnm/?igshid=YmMyMTA2M2Y%3D
You can find everything you need to know about the products and the brand on the website. But if you have any questions, please feel free to ask.
DO'S
-Use a simple black and white, dark green, dark navy or nude colour palette in your clothes and background.
- Behave naturally.
- Lighting must be good.
- Make sure product names are visible when showing packaging.
- If you use textures, please try to use stone, concrete or matte black.
DON'TS
- Busy backgrounds.
- Bright or unnatural colours which aren’t specified in the colour palette.
- Overly posed.
- Thick or cakey makeup.
- Very dark lighting.
Main competitors are Styrx, Revolution Men, For Men, MMUK Men, and ShakeUp Cosmetics.
We behave like a best mate who’s got your back. How we speak reflects our personality pillars: rebellious, realness, wit, unity and empowerment.
Main competitors are Styrx, Revolution Men, For Men, MMUK Men, and ShakeUp Cosmetics.
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