HL - USP walkthrough
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Project Summary
The Brief
We'd like to create our own version of this Hims style video that cycles through the different USPs with MANUAL + includes a walkthrough at the end. Please can the intro consist of loads of different people/creators spraying the treatment in their hair.
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Hook 1:
(in these hooks, please switch between the people/angles applying minoxidil spray)
Where dads are going to fix hair loss
USPs
(more clips of applying spray, looking in mirror, combing hands through hair)
"MANUAL Provides…
• Prescription-strength formulas that work in 9/10 men
• Convenient at-home treatments
• Results in 3-6 months (But best results in 6-12 months)"
Walkthrough
"To get started
• Fill out the online hair assessment (screen recording of online hair assessment on site, variations of over the shoulder phone shots, laptop shots)
• A clinician then recommends you a treatment
• They get your product to you with free 48-hour shipping (multiple clips of collecting package at door)
• Say goodbye to hair loss with MANUAL"
End Card
•(voice over only) Take control of hair loss today
- The creator needs to show them self and the product in at least 3+ different locations and outfits.
- A mixture of close-ups, mid-shots and wides of both the product and subject.
- The start needs a strong visual hook to capture attention. A simple face to camera will not work effectively as a scroll-stopper.
- Cut every 1-2 seconds to ensure pacing is kept strong.
- Please can the subtitles be in the Reels rectangle format with a MANUAL green theme throughout the video
- Please ensure MANUAL if ALWAYS written in Caps
- Please hide the 5% on the minoxidil bottle using camera angle, thumb placements
Hook 2: Why men are turning to MANUAL to fix their hair loss
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We’re challenging the outdated notion that real men shrug their shoulders and carry on.
By empowering men with all the information and choices they need to proactively own their wellbeing, we can turn a corner.
We’re here to be your own personal manual. A guide to owning your health and happiness. Giving you all the tools you need to be good to you.
These are the principle that we follow for content creation
- Demystify the condition: We instill a sense of empathy with our audience. We show that their condition affects a variety of multiple men, and they are not alone.
- Science behind the condition: Our medical team explain the condition i.e Hair Loss, in a down-to-earth, accessible and easy to understand scientific way
- Demistyfy the solution: We outline that there is hope out there. We present our range of solutions to treat the problem
- Science behind the solution: Our medical team explains the solution i.e our products, in a down-to-earth, accessible and easy to understand scientific way. Also highlighting all the difficult parts of the journey i.e. side effects, timings etc.
- Social proof: We back up our solutions with customer testimonials, before and after imagery, press clippings etc.
we look at hims (UK and UK) and keeps (US based) for hair loss mainly
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