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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Your shipping address
*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Philip Kingsley Elasticizier Booster - UK
Brand
Philip Kingsley Products
Brand
Website
Compensation for this project
$125
Duration
Up to 15 seconds
Format
Physical product
Yes

The Brief

Description

We'd like a video showing how the Philip Kingsey Elasticizer Booster nourishes your strands and revives dry hair fast!

# Variations
Additional Variations
0
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Philip Kingsley Elasticizer Booster - https://www.philipkingsley.co.uk/elasticizer-booster-150ml.html

Key Product Points

  • Deeply conditions & tames frizz
  • Immediately adds elasticity and in turn strength
  • Hair is softer & hydrated
  • Protects and improves hair's condition
Main Concept
Script/Description of Scenes

Please create a script that is natural and authentic to you. For visual guidelines please refer to the inspo links.

Hook: 

Start with something along the lines of "This is my best kept secret for reviving my dry hair fast!" / "I have found a hair game-changer."

Content:

Show before/after in first 3 seconds, product texture and then show shower application after your shampoo, wash out the conditioner. Show dried hair after and go back to before/after shot.

Voiceover:

You can use any of the key points below, focus on how it is an intensely hydrating conditioner that can be used on its own or layered over conditioner as part of your hair wash routine. 

Key Product Points:

  • Deeply conditions & tames frizz
  • Immediately adds elasticity and in turn strength
  • Hair is softer & hydrated
  • Protects and improves hair's condition

To end: Something along the lines of "Philip Kingsley Elasticizer Booster has completely upgraded my hair healthy! Run, don't walk!"

Don't forget to add a CTA at the end!

** Please Note: Do not use the free sample in the video that is sent with the package you receive.

Additional information

DO

  • Please film in natural bright light & bathroom setting
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
  • Don't show other brands in the background
  • Where possible, avoid brightly coloured backgrounds
  • Don't include the free sample in the content (this is for you to enjoy!)
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Philip Kingsley Products
Pronunciation
Social Media
Category
About

We adopt a hollistic approach to hair care, caring for your strands from the inside out. We consider all factors that can impact hair health, and our products cater to every hair texture. 

Brand Guidelines

Ouai, Kerastase, Davines, Briogeo, Coco&Eve, Olaplex, Living Proof

Tone of voice

Casual, yet premium.

Competitors/similar brands

Ouai, Kerastase, Davines, Briogeo, Coco&Eve, Olaplex, Living Proof

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

Your content

Your uploads

Submitted on:
August 2, 2024
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Submitted on:
August 1, 2024
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Submitted on:
August 1, 2024
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Submitted on:
August 1, 2024
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In Quality Check
Quality Checked
Usage Rights Consented
Submitted on:
August 1, 2024
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In Quality Check
Quality Checked
Usage Rights Consented

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When you have new content ready, please upload it here. Please make sure to follow the brief and upload all necessary files.
The raw edit without text and music overlays
The final (edited) file version
All required formats

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