Seasonal unboxing video for Craft Gin Club
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We’d like a short, trend-led video that feels native to social channels showcasing what’s inside a Craft Gin Club box and the experience of receiving it, opening it, and enjoying one or two drinks from the box.
Please include several shots of yourself smiling with the box and/or finished drinks!
The video should be light, bright and upbeat, showcasing how Craft Gin Club transforms your (long, dark and cold!) nights at home this autumn and winter to be fun, social, delicious and exciting.
We will be using this footage in autumn-winter and the run-up to Christmas as we encourage people to have the best time at home through aspirational content, so if you have a beautiful cocktail shaker, a lovely cosy kitchen or living room bar area, or a fabulous autumn-winter set-up, or even a few gorgeous festive decorations, then we’d love to see it! We want people to be dreaming of warm and cosy times at home (rather than drinking outside, for example).
Gin is fun and showcasing your individual sense of humour is good! For example, if you feel like adding a little dance while shaking your cocktail shaker, displaying some puns or your best wordplay... we're here for it!
Craft Gin Club is a club - it’s sociable! So, if you’re able to show yourself sharing the drinks from the box with a partner or friend(s), even better.
Our members tell us that the anticipation of the box delivery is like waiting for Christmas presents to arrive at the door, so if you want to get creative with that aspect of the box delivery, we’d be thrilled to see it in a video.
We’ve included some key reasons for joining the Club below, but please do feel free to add any personal reasons as to why you would recommend joining Craft Gin Club - we want this to feel authentic and enthusiastic. We'd like this to be no more than 40 seconds long, and ideally closer to 30 seconds.
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Please note that we are Craft Gin Club (not 'the Craft Gin Club ). Each month, you receive a box packed full of ginny treats, including:
A full-size (70cl) bottle of craft gin
Perfectly paired tonics, cocktail ingredients, garnishes, sweet and savoury snacks and a glossy magazine full of recipes, competitions, gin guides and more
All the ingredients to make two x Perfect G&Ts and two x Cocktails of the Month, plus lots of cocktail recipes in the glossy magazine to try with the rest of your gin
Free delivery to your door
Please choose from one of the opening hooks below as suits the set-up of your video. We are also happy for you to add additional or adapt the messages hooks in your own language or using viral trends!
- Gin lovers, here’s one simple tip to make sure you never drink a bad G&T again - My friends couldn't stop talking about Craft Gin Club so I thought I'd give it a try and wow I absolutely loved it! Here's why
- Here’s how I got this delicious box full of amazing gin, tonic, cocktail ingredients and snacks worth over £65 for just £42
- Here’s my top tip for what to put at the top of your Christmas wishlist to Santa this year - you won’t regret it
- Here’s how I transformed my nights in with Craft Gin Club, it’s so easy and you can join too
We'd like to show you smiling with the box, then opening and/or showcasing all the ingredients inside with some finished drinks, then at the end, smiling and raising a glass to the camera, ideally with a friend or partner!
Story - talking points:
Please feel free to choose a few of the following to focus on in your voiceover and/or supers, whichever resonate most with you personally:
You get to discover delicious world-class gins you can’t buy off the supermarket shelf
All the gins from Craft Gin Club have been taste-tested and chosen by experts so you can be assured that the quality is amazing compared to supermarket and big-brand gins
All the gins you’ll try come from independent gin distilleries across the UK and around the world
These gins are all made by real craftspeople who are passionate about making beautiful spirits using real ingredients, unlike lots of gins out there
It feels like Christmas coming every month with a lovely surprise landing on your doorstep ready to unwrap and discover all the goodies inside!
You’ll also get to discover lots of delicious new snack and drink brands alongside the gin
The glossy magazine is packed full of easy cocktail recipes for you to try at home - it’s a guaranteed way to make your nights in more exciting
The box is amazing value for money - each one is worth at least £65 and you can get it for £42
CTA: Treat yourself to a Craft Gin Club membership today and enjoy delicious drinks and tasty surprises all year round. PLUS Join today and get 60% off your first box and 20% off your third box!
Unfortunately we cannot offer this brief to pregnant women or people under 21.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
Start with a different hook: "POV: I jut found the perfect Christmas gift that will earn me brownie points all year round and here's what you need to know"
End with "I'm definitely going to get a gift membership for my {mum/boyfriend/partner/best friend} this year - that way I'll get to share all the excitement/cocktails next year too! "Treat the gin-lover in your life to a Craft Gin Club gift membership today"
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Hi there! We’re Craft Gin Club, the UK’s largest gin subscription club, and we’re super passionate about discovering the world’s best craft gins and sharing them with gin lovers across the UK.
You may have seen us on Dragons’ Den. We're the gin lovers-turned gin experts who now are proud to call ourselves the UK’s number 1 gin club!
Every month, Craft Gin Club delivers boxes to thousands of excited members across the UK. (We currently have over 100,000 members and counting.) Each Gin of the Month box contains a full-size bottle of rare or exclusive craft gin from small, independent distillers across the UK and around the world. We love supporting true artisan producers and sharing their gin-credible products with our gin-loving community.
Alongside the gin, members receive perfectly paired artisan snacks, mixers, tonics and garnishes. What’s more, our members also receive a fabulous glossy magazine packed full of distiller interviews, stories, original cocktail recipes, competitions, plus lots of other amazing content.
As well as the gin subscription service, Craft Gin Club also hosts online gin-tasting events and cocktail masterclasses, and curates a best-in-class shop offering amazing deals on carefully curated gins, spirits, cocktail ingredients and more. We're transforming people's nights in, one gin at a time!
If you love gin, spirits and cocktails just as much as we do - and want to help us introduce our fabulous gins to curious new audiences - get in touch.
Please note, we're always Craft Gin Club (not CGC).
As an alcohol brand, we have to respect the advertising standards guidelines and the community rules on various social media platforms, including: not encouraging people to drink excessively or in unwise situations; not appealing to people under 25; not implying that alcohol can improve your mood, solve your problems, or increase your physical, sexual or mental prowess, and so on.
Competitors in terms of product are mid-range and upmarket alcohol brands; alcohol retail specialists, and some smaller gin subscription clubs.
Our tone of voice is fun and light-hearted (we love a pun!) but underpinning it is our expertise. We're a true authority in the gin and spirits space - we're extremely selective about who joins our Family of Distillers - and it's important that our members trust that knowledge and credibility.
Competitors in terms of product are mid-range and upmarket alcohol brands; alcohol retail specialists, and some smaller gin subscription clubs.
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