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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Project Summary

Project Name
Testimonial Video for Hyaluronic Acid Molecular Boost Eye Cream
Brand
Avant Skincare
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

Create a video that captures the essence and benefits of our Hyaluronic Acid Molecular Boost Eye Cream through authentic, engaging storytelling and high-quality visuals.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

About Avant: At Avant, we aim to educate our customers by helping them to better understand the ingredients they put on their skin and make an informed choice. We are dedicated to researching the benefits of natural ingredients and utilising advanced scientific techniques to create the most nutrient-dense skincare products. Fully embracing skincare-to-share™, our inclusive products are designed to meet the needs of all skin types, irrespective of gender, skin colour, or ethnicity, making our skincare accessible to everyone.

About the Product: Part of the Avant Age Nutri-Revive range, this eye cream aims to intensely nourish the eye contour, reducing the signs of ageing.

Main Concept
Script/Description of Scenes

Please create a script/storyboard thats natural and authentic to you! Share with Twirl ahead of filming. From the following points, please pick what resonates with you.

Objective: Create a video that captures the essence and benefits of our Hyaluronic Acid Molecular Boost Eye Cream through authentic, engaging storytelling and high-quality visuals.

Content Requirements:

  • Share your genuine experience and noticeable changes.
  • Show the journey from initial application to visible results.
  • Use natural or bright lighting with a minimal and aesthetic background.

Key Points to Include:

  • Designed to nourish your eye area.
  • Aims to smooth out fine lines and wrinkles and supports healthy-ageing.
  • Formulated with Hyaluronic Acid and Sea Water.
  • Suitable for all skin types, including sensitive skin.

Part of the Avant Age Nutri-Revive range, this eye cream aims to intensely nourish the eye contour, reducing the signs of ageing.

The Science:

  • Hyaluronic Acid aims to penetrate deep into the skin to hydrate and instantly help improve the appearance of fine lines and wrinkles.
  • Sea Water, rich in magnesium, potassium, and calcium, will help your skin to retain moisture and to balance oil and sebum production for an even skin tone.

Read more here: https://avant-skincare.com/en/eye-care/76-hyaluronic-acid-molecular-boost-eye-cream-647297414099-5060762540102.html#/52-packaging-original_pack 

Additional information

Do's:

✅ Speak confidently to the camera

✅ Film in natural/bright lighting with a minimal + aesthetic background

✅ Add auto-captions and double-check for correct spelling and grammar (remember to submit the version without!)

✅ End the video by directing followers to check out the link in your bio: "Click the link in my bio to check it out!"

✅ Ensure the video reflects the brand's ethos and positioning

✅ Incorporate personal anecdotes or application shots with the mask as the main feature.

✅ Keep the content organic and engaging.

Don'ts:

🚫 Use explicit language or sounds

🚫 Mention or show any other brands

We'll review your content and provide feedback as soon as possible. Thank you for your creativity and effort!

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Avant Skincare
Pronunciation
Social Media
Category
Brand Guidelines

elemis

dr barbara sturm

Tone of voice

Professional

Competitors/similar brands

elemis

dr barbara sturm

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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