Pollen + Grace Salads and Wraps Brand Awareness Ad
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Reel to be used as a discovery/Brand Awareness ad for new audiences who haven’t heard of Pollen + Grace before. Highlighting core benefits of our salads and wraps – health/nutrition, convenience and taste.
TIP: Share your natural interest in nutrition / healthy eating.
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https://www.pollenandgrace.com/our-meals
We make a range of fresh, healthy salad bowls, wraps and ready meals. All of our meals are plant-based, and our salads and ready meals are gluten free. Everything we make is packed with fresh, natural, whole food ingredients. We're available in Waitrose, Co-op, Tesco, Sainsbury's and Ocado, and our meals are priced between £4-£5.50. Our mission is to make fresh, feel-good food more enjoyable and accessible!
Please make a script that is natural and authentic to you!!
Messaging:
HOOK: Start with: No time to prep healthy meals? These salad bowls will be your game-changer! AND they’re in the meal deal at your local supermarket!
Show the packaged product with sleeves with the first 1-2seconds of the video
Followed by scenes explaining the brand and what we do (reword to feel natural to you, but highlight the key messages):
- o Pollen + Grace make fresh, healthy salads and wraps that are packed with nutritious, natural ingredients.
- o Every meal contains up to 17 plant points, and at least 25% of your daily recommended fibre intake.
- o And they’re honestly delicious
- o They’ve saved me so many times when I’ve been at meetings in the city or didn’t have time to meal prep the night before (again, change context to suit you, but highlighting convenience setting).
- o Find them in Waitrose, Co-op, Tesco and Sainsbury’s!
Visual cues:
- o Please film either in your kitchen or office/WFH setting with good lighting
- o Highlight the packaged product in the intro
- o Film aesthetic scenes of the product and you eating/enjoying the product in a relevant environment
- o Ideally also include a scene of you ‘out and about’ or buying it in one of our stockists to further highlight the convenience of being able to buy it on-the-go rather than pre-planned.
Ideally has a natural interest in nutrition / healthy eating.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Start with a different hook: "Fed up of grabbing unhealthy sandwiches in between meetings? These salad bowls are a game changer AND part of the meal deal!”
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