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Project Summary

Project Name
Rodial's Banana Lowlighter and Glass Powder before and after try on!
Brand
Rodial Ltd
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

We want to showcase the amazing brightening and blurring power of our favourite complexion combo: Banana Lowlighter and Glass Powder, we want to do this by showing one side of the face first, so you can see a very clear BEFORE AND AFTER, and then showing the finished face looking flawless even when zoomed in!

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Please apply Banana Lowlighter to one eye first to show the brightening, then zoom in and show how one swipe of the Glass Powder makes pores disappear - there should be a very clear before and after, one side looking smooth and bright, the other looking dull and textured/pores visible

Main Concept
Script/Description of Scenes

*Please film in a well lit area, wearing neutral colours (clack, white, beige - no patterns), no jazzy headbands or accessories, hair should be neat and clean and off the face, please try to sound natural and make the script your own, this is just a guideline to follow with key moments included! :))

Script:

the following is a suggestion of how to structure the video! please be creative and make it natural + authentic to you!

I've got a date/job interview/event tonight so I need to look GOOD, I'm going to try these 2 products I've seen everywhere recently

My under-eye and pore areas are where the magic has to happen so first I'm going to try Rodial's Banana Lowlighter, it's supposed to brighten and lift like nothing else, so here we go (apply the product and then show the before and after) I MEAN WOW that's a pretty clear difference, I look awake, let's try the powder on top and see what that does

(this section should be zoomed in on the pore area, film in good natural lighting so the quality stays clear) I've been dying to try this powder because I've heard it makes pores disappear, let's try one swipe (one swipe across a pore area) WOW BYE PORES, did you see that? Let's do this half (do half face in pore/oily areas and on the under eye to set and smooth) I FEEL GORGEOUS, the difference is so noticeable, okay I'm understanding the hype I get it now! 

 IT'S SUPER IMPORTANT TO GET THE ZOOMED IN MOMENT WHERE THE PORES DISAPPEAR, AND ALSO THE CLEAR BEFORE AND AFTER SHOWING EACH SIDE OF THE FACE LOOKING DIFFERENT, WE WANT TO REALLY SEE THE TRANSFORMATION

CTA: I'm ready, what do you think, will you be trying these products from Rodial?!

Additional information

Should be luxury looking, make-up should be minimal and elegant looking, no strong eyebrows, no strong lip colours, clothes should be neutral in palette, lighting should be natural and well-lit, with minimal distractions in the background. Please talk as you apply the product to keep to the time limit - MAX 30 secs. Must have dark circles and visible pores on the skin so we can achieve the best before/after effect :)

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Rodial Ltd
Pronunciation
Row-dee-al
Social Media
Category
Beauty/Cosmetics
About

Rodial is a hi-tech, innovative skincare and complexion brand founded in 1999 by entrepreneur and former beauty editor Maria Hatzistefanis @mrsrodial

We create targeted products that deliver instant and long-lasting benefits: our results-focused products are loved and used by customers and high-profile names around the world and have been for the last 25 years.

Our general style is quite dark, moody, masculine, and chic, there should always be a level of luxury to the content (this means we wouldn't film with bright colours, headbands etc) and we take a lot of our inspiration from fashion and lifestyle brands, so there's always an element of style to the work we produce.

Brand Guidelines

La Mer, Augustinasbader, Tom Ford Beauty

Tone of voice

professional, luxury, aspirational

Competitors/similar brands

La Mer, Augustinasbader, Tom Ford Beauty

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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