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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Unboxing and testimonial
Brand
Pure Shave London
Brand
Website
Compensation for this project
$125
Duration
Longer than 60 seconds
Format
Physical product
Yes

The Brief

Description

Creator addresses the problem of razor burn, rash and generally uncomfortable shaving expereince. Then introduces Pure Shave Shaving Cream - a game changer in more ways than one. Creator authentically talks about how the reason they decided to give it a try is because it is specifically developed to eliminate razor burn and razor rash. Creator then shares testimonial on the positive changes they noticed after using Pure Shave, and justifies this with Key USPs such as being crafted with natural ingredients to pamper and safeguard the skin. While talking about the product, they also mention that Pure Shave come in eco-friendly, refillable aluminium pump bottles with Eco Refill pouches. I would also like the raw footage as I am a video editor by trade and would like to be able to create shorter versions.

# Variations
Additional Variations
0
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Pure Shave Shaving cream. Developed over five years to eliminate razor burn and razor rash - eco friendly refillable system. https://pureshave.co.uk 

Main Concept
Script/Description of Scenes

please create a video that is natural and authentic to you!

would like genuine reactions to using the product - not scripted. 

Key points to address is that it actually does work, skin post shave feels soft, supple and hydrated no tightness sometimes associated with post shaving. 

The actual shaving process feels smooth no snagging or feeling like skin is being 'ripped or pulled' 

CTA Try a sample today or try some today you won't be disappointed - 

happy for creator to do what they do best with the CTA be genuine - don not want it to feel 'sell sell sell!!'

Additional information

Preferably someone who experiences pain or uncomfortable when shaving. I would like raw footage as I would like to edit versions down if need be - hopefully not needed but would be good to have the option!

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Pure Shave London
Pronunciation
Social Media
Category
Health/Wellness
About

Pure Shave London is a pioneering force in the shaving and grooming industry, driven by a singular mission: to redefine the shaving experience while championing sustainability and skin health. 

Our vision is to empower individuals to embrace grooming as self-care, nurturing confidence and well-being. Our objectives are clear: deliver premium shaving solutions, minimise environmental impact through eco-conscious practices, and expand our market reach.

Our distinctive edge lies in blending quality and sustainability, epitomised by our star product, Pure Shave Shaving Cream, specifically developed to eliminate razor burn and razor rash. All our products are crafted with natural ingredients to pamper and safeguard the skin. They come in eco-friendly, refillable aluminium pump bottles with Eco Refill pouches for sustainability.

Our discerning customer base seeks premium grooming experiences and values eco-friendly choices. With a focus on customer satisfaction, we anticipate robust financial growth, foreseeing a steady revenue increase and a clear path to profitability within two years. Through strategic investment, we aim to intensify our marketing and advertising efforts, diversify our product line, and explore new markets, solidifying Pure Shave London's position as a key player in the ever-evolving grooming industry.

I would like content to engage with Facebook and Instagram ads

Brand Guidelines
Tone of voice

Open to suggestion

Competitors/similar brands
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
The final (edited) file version
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