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Project Summary

Project Name
Munchkin - 2 in 1 Spring Bouncer
Brand
Campfire
Brand
Munchkin
Website
https://www.munchkin.co.uk/
Compensation for this project
$180
Duration
Longer than 60 seconds
Format
Physical product
Yes
Track Shipment
View Full BriefMore about the client

The Brief

Description

You’ll be filming clips to promote the ‘Spring 2 in 1 bouncer & rocker’ - We’re showing how this is a cool product to soothe & relax your little one.

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We are showing off the 2 in 1 aspect, and how you can quickly change between bouncing & rocking.

# Variations
Additional Variations
2
Inspiration
https://www.tiktok.com/@myeverydaygems/video/7205726544478719274?q=munchkin%20baby&t=1701862711822https://www.tiktok.com/@thebabypt/video/7288896133731028267?q=munchkin%20baby&t=1701862711822https://drive.google.com/file/d/1ZP9Tf5NQpOKZCh1i2a1quItt7Qn1BSa2/view?usp=sharing
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Say goodbye to bulky baby gear! The Spring 2-in-1 Bouncer & Rocker is a modern take on a classic must-have, designed with function, safety, and aesthetics in mind. Not only is this stylish baby seat lightweight, foldable, and ergonomic, it’s designed to go effortlessly from rocker to bouncer mode and back; just twist the base adjusters to switch! With three recline positions to maximize baby’s comfort, it’ll quickly earn a spot on your favorite gear list. Bonus points for no-tool assembly! Hooray for hands-free meets hassle-free!

Main Concept
Script/Description of Scenes

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Full brief linked here - https://docs.google.com/document/d/1U344hy4Y3EvAHcYzpVcbTKOgKzkbkfgOp0CcCGCfWBs/edit?usp=sharing 

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*This will be raw clips only

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Additional information

Full brief linked here - https://docs.google.com/document/d/1U344hy4Y3EvAHcYzpVcbTKOgKzkbkfgOp0CcCGCfWBs/edit?usp=sharing 

 

*This will be raw clips only

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation

Hook 2

3rd Variation

Hook 3

About the client
Name
Campfire
Pronunciation
Website
Social Media
Category
About
Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Munchkin
Website
https://www.munchkin.co.uk/
Social Media
Category
Other
About
Munchkin is a baby and parent brand who create credible products for babies and children that make parents' lives easier and more enjoyable by thinking of "the little things".
Brand Guidelines
Please don't show any other brand within the content. Please make sure appearance of the creator and home aesthetic is tidy and simple.
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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