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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Will - 1 - Big Talk
Brand
Eight&Four
Brand
King
Compensation for this project
$110
Duration
15-30 seconds
Format
Physical product
No

The Brief

Description

The content creator will need two phones. One to film the scene on a tripod and another phone to play a game while talking. 

These videos will be a mixture of promoting the game and filming current trends on TikTok.

  • Each videos needs to be maximum 20 secondes
  • We will be editing this content in-house, so no need for to you to do this!
  • These videos will be sitting on King’s digital channels so we need a fun and engaging performance!
  • King want these videos to feel natural and authentic to TikTok.
# Variations
Additional Variations
0
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about
Main Concept
Script/Description of Scenes

Setting: Creator in sitting room picks up phone and types a text.

Text message bubble appears on screen: ‘I finally did it! Just call me the king of level 142 ’

Creator: Candy Crush Saga is my favourite way to relax. Let me show you!

Setting: Gameplay appears behind our Creator with satisfying SFXs and level completion

Creator: The feeling of completing a new level and staying ahead of your friends is so satisfying, and it’s free to

download and play.

Setting: Our gameplay gets removed from the background and we go back to full screen of our creator.

Creator picks up phone and frowns at it.

New message bubble appears on screen: ‘Level 142? Wait until you get to level 200!’

Creator: I’ve got some work to do!

Just for the script, you don't need to edit your videos, for example sometimes it says "New message bubble appears on screen" these are things we'll do in post-production. There's no need to use subtitles. We've left it in there so you can envision how the final result will be! 

Additional information

Reminders:

  • Please read your scripts below and note the props you will need. Many scripts require an additional phone that you keep in your hand. If your phones logo is on show, please can you cover this with either your hand or a plain phonecase.
  • Please record in a well-lit room (natural lighting preferable) and your surroundings are quiet.
  • As we will be editing this in-house, please record one continuous take without lots of cuts. We won’t need any subtitles or alterations added to the video - we will do this ourselves!
  • Ideally, the phone that you use to record with will be placed on a tripod to keep it stable. Please shoot in portrait mode only.
  • Please can you also send us a clean shot of your background without you in it. This is so we can scale you down in post-production if needed and add gameplay behind you etc. I.e., please set up the take as if you’re about to record yourself but just step out of frame for around 10 seconds.
  • Please shoot wide and avoid any close up shots unless specified in the script. The closest frame that we would suggest would be from the waist up.
  • Please avoid wearing clothes that might match your background, for example a red top with a red wall behind you! Please avoid wearing any heavily branded clothing or stripes.
  • If you have trouble remembering the text, don't hesitate to use a teleprompter app on your phone: https://www.youtube.com/watch?v=1JqY75DJ_Ww . Please note that we want these to feel as natural as possible and not appear as if you are reading a script
  •  If possible, please send us 2-3 takes for us to select from for each script.
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Eight&Four
Pronunciation
Social Media
Category
Marketing agency
About

Our heartland is blended social & content production - where there’s a significant content requirement for the brand, which can take advantage of our in-house production & studio capabilities.

We pair that content production expertise with social channel professionals - meaning all content is ideated, generated and delivered with digital performance in mind.  It makes us a seamless partner for our ambitious clients.

Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
King
Social Media
Category
About
Play our fun and popular games! In the Kingdom you’ll find the best games to play in your browser, as well as our game apps. Play on your computer, mobile or tablet and simply sync your progress. King games are easy to pick up, but hard to put down! So get ready to have fun and enter the Kingdom!
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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