Expedition Roasters | Cutting sugar from coffee
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Create a direct-response ad selling Expedition Roasters coffee range - theme cutting sugar from coffee
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expedition roasters flavoured coffees, with disney/harry potter themed artwork https://expeditionroasters.com/collections/coffees
full brief here https://docs.google.com/document/d/1CjC4IgX7muBaaq3M6MsjcMefPQiEP3-SbNa79g1jwmE/edit
Hook 1: So you’re telling me I’ve gone my whole life adding sugar to my coffee and I’m only just finding out about Expedition Roasters?
If you’re anything like me with such a sweet tooth, then you’ll know that the thought of not adding sugar to your coffee is terrifying!
Picture this: your morning coffee, with all the flavor but none of the guilt.
Expedition Roasters coffees are all small batch roasted and have over 20 sweet flavors to choose from.
Cinnamon bunn, Vanilla Praline, Butterscotch beer, Toasted Coconut!
So you can enjoy your morning coffee without adding sugar
CTA: If you’re looking for sweetness without the guilt, check out Expedition Roasters
Ideally have coffee machine
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
POV: You haven’t added sugar to your coffee in a month
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We are a small, family-owned pop culture coffee brand that specializes in Disney, Harry Potter, and horror-themed coffee blends. Our passion is crafting unique, high-quality flavored coffees that celebrate the magic, adventure, and thrills of these beloved franchises.
Bones Coffee, Joffreys Coffee
casual friendliness with a touch of humor and enthusiasm to reflect the fun, passionate nature of our brand and appeal to our target audience of fellow fans.
Bones Coffee, Joffreys Coffee
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