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This project requires a physical product
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Project Summary

Project Name
Vitamin C Fix Concentrate honest review
Brand
Nip + Fab
Brand
Website
Compensation for this project
$125
Duration
Longer than 60 seconds
Format
Physical product
Yes

The Brief

Description

We need a genuine review video that feels like it comes from a customer. We would like the creator to use the product for two weeks so they can give an actual honest review, this is not supposed to be high production value, it needs to feel like a customer is just talking about the product and the impact it had on their skin.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

https://www.nipandfab.com/products/vitamin-c-fix-concentrate-15 

You can get a lot of detailed information at the link above, but it's a 15% Vitamin C complex, which is a really good % for this price point. The product has been compared to much more expensive formulas, and it really works to brighten overall skin tone, reduce pigmentation and dark marks, as well as hydrate and plump fine lines.

Main Concept
Script/Description of Scenes

No script required as it should be a review of the changes they saw, however please use the examples as inspiration as I really like the honest and real way these women speak about the products. This should not feel sales-driven, think of it like you're speaking to a friend about a product you love and recommending it to them. Please make sure to not wear makeup in the video.

If you could also film a clip at the beginning where you say your age, as they have done in the examples, it would be great to have the option to use this.

If you can show the product in frame towards the beginning that would be great so start with: I've been trying this Nip + Fab Vitamin C Fix Serum for two weeks...' hold up the product and then continue with your thoughts. 

You can talk about

  • the feel of the product, 
  • the changes you've seen, 
  • how your skin looks when you wake up / after using it in the evening etc. 
  • You can show close ups of where you've seen changes to your skin etc.

It should be a mix of speaking to camera with occasional cutaways to product closeups, skin closeups, maybe even clips from day 1 vs day 14, please get creative.

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off
  • Be available for the next 3 weeks in order to test the product.

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.
  • Don't Wear makeup in the video

SUBMITTING FORMATS

  • for your first submission, please deliver the 9x16 format with and without captions
  • After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Nip + Fab
Pronunciation
Nip and Fab
Social Media
Category
Beauty/Cosmetics
About

Cruelty-free, vegan and ingredient-led skincare.

At Nip + Fab our goal is simple. Luxury, ingredient-led skincare formulations at high street prices and an ingredient education for everybody. We’ve been making results-driven, accessible formulas for over 10 years, so no matter your age or skin concern, you can find a range that suits you and your skin.

Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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