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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Your shipping address
*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
I'm using aligners to straighten my teeth
Brand
Toothfairy
Brand
Website
Compensation for this project
$60
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

We'd like to invite you to describe a day in the life wearing clear aligners, out and about. The video will follow your journey, showing the process, how easy it is, showing off the goodies, and anything else about the experience.

# Variations
Additional Variations
0
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

clear invisalign aligner

you will be receiving demo aligners, they may not necessarily fit your teeth but please don't make this obvious! still show the action of putting them on and taking them off

Main Concept
Script/Description of Scenes

(Voice over - not speaking to camera) this is a pointer, doesn't need to be said word for word

Treatment update - let me show you!

Let me update you on getting my teeth straight in 6 months

Its so quick, as im using the Toothfairy app and their aligners

The dentist checks my treatment weekly

I send simple images (show the app filter - unlock this with the code toothfairyme in profile and click ai track)

Please refer to Inspo Link 1 and 2 for visual references! These are our top performers so we'd like you to create something similar :)

Other key points you may want to address are:

  • the aligners look invisible
  • quick and painless
  • easy to use out and about
  • app is easy to use (like having a pocket Dentist)
  • completely health regulated 

visuals to show

  • you out and about, selfie style 
  • unboxing the aligners
  • putting them in mouth (they wont fit so just show action)
  • smiling happily (as if you're wearing them)
  • holding up aligners to camera)
  • showing the app

update -- 

would love for it to be day in the life style / showing you get out of bed in the morning and starting your day by putting the aligners in

Additional information

you will be receiving demo aligners, they may not necessarily fit your teeth but please don't make this obvious!

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.
  • No blurry footage, not being able to see the product or you clearly

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Toothfairy
Pronunciation
Social Media
Category
Health/Wellness
About

invisible aligners and mobile app

Key USPs:

  • they look invisible
  • quick and painless
  • easy to use out and about
  • app is easy to use (like having a pocket Dentist)
  • completely health regulated
Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

Your content

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When you have new content ready, please upload it here. Please make sure to follow the brief and upload all necessary files.
The raw edit without text and music overlays
The final (edited) file version
All required formats

File 1

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