Getting Tractive GPS for dogs after my dog ran away
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Project Summary
The Brief
Content made in English :
We would like to have a short video from a pet parent perspective. Every dog parent knows how it feels when the dog runs away and every minute feels like an hour and in the worst case when the dog doesn't come back you are super afraid what can happen in the meantime when your dog is not by your side. It can happen even to well-trained dog or when you have your dog on the leash and he gets scared or something and runs away. With this video we want to showcase usual case of having experience with dog running away and to make sure that it will not happen again get GPS tracker (in this case Tractive GPS tracker). We want to give the user also chance to see how the product looks like and how you attach it to a collar of harness. It would be really great to showcase some of our features which Tractive has (not just Live tracking, Family Sharing or being Waterproof but also other Wellness features like Sleep and Activity tracking - like a Fitbit for dogs) which can help you spot health issues before it's too late. Tractive work
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Tractive GPS has currently 3 different products:
- Tractive DOG 4 - gps tracker for dogs, in 3 colors (white, brown or dark blue)
- Tractive DOG XL - gps tracker for dogs, recommended for dogs up to 20 kg, in green color, battery lifetime up to 1 month
- Tractive CAT Mini - gps tracker for cats, in dark blue color
Trackers work together with Tractive app which you can download in App Store or Google Store so you can track your pet directly in your smartphone. All our trackers work worldwide and have unlimited range, also important to say that our trackers work only if you have subscription which is around 5USD per month (in worth of a coffee and cake) you can choose between Basic and Premium plan (more info here https://tractive.com/en/c/plans).
We need to get attention of the user first - Share a short story how you lost your dog recently (even he was on the leash, he ran away and you were not sure where he was for some time and it was horrible experience) and so to make sure that it will not happen again you got Tractive GPS tracker (because it has the best reviews from all of them) and you are testing it for a while. Examples: "This product is about to change your life and you don't have to never worry about your dog again. 1 month ago I my dog ran away because he got scared of fireworks while we were on our evening walk. You can't imagine how scary it was for me to not be able to know where he is and every minute felt like an hour. Luckily I found him and promise myself that this will never happen again and I want to always know where he is. I heard of a Tractive GPS tracker for dogs so I order it."
Body of the video: Unboxing of the tracker and showing how to attach it to a collar or harness. Instal the Tractive app and go for a walk. Share some of Tractive features which you think are cool like Live Tracking, Virtual fence (for example for garden), Activity and Sleep monitoring - similar to Fitbit (to make sure your dog gets enough movement and sleep), Family sharing if your boyfriend or parents taking care of your dog and can also use it, plus Tractive is 100% waterproof even in salt water so you don't have to be afraid if it's raining or your dog would go for a swim. Show the app screen from the Live tracking when the dog is in the movement. Examples: "Why is nobody talking about Tractive GPS? It's so cool and it offers even more than GPS tracking. You can also check your dog's Activity lever or quality of his sleep. It's also 100% waterproof so I'm not worried if it's raining or if he goes for a swim"
CTA - you can say you really recommend it cause it gives you peace of mind on the walks (example "So if you have also dog like mine, get Tractive and you will always know where your dog is" or "This product is about to change your life and you will never have to worry about your doggo." or "You’ll thank me later - get yours now" )
We really want you try our product first so you know how it works, so you need to have a dog to try it at least for few days :)
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We from Tractive are ourselves pet parents who want to keep our furry family members safe, happy and healthy. We want pet parents to have to worry-free time every time when they go for a walk, leave to the work or even travel on the other side of the world. Help us spread the word about the world's most trusted GPS tracker for pets.
PET GPS Tracker Competitors: Fi Dogs, Fressnapf, Weenect, PitPat, Whistle, Airtag (not direct competitor but still worth to mention)
Casual and sometimes humorous - we know that pet parents talk seriously about their four legged family members but also like to make fun of them, on our social media we want to resonate with pet parents by giving them valuable advice but also share funny moments which only pet parents can understand.
PET GPS Tracker Competitors: Fi Dogs, Fressnapf, Weenect, PitPat, Whistle, Airtag (not direct competitor but still worth to mention)
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