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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Vlog style car on finance video for Autozone
Brand
SocialTap
Brand
Autozone
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
No

The Brief

Description

Vlog-style video of getting ready to go out in your (clean) car perhaps with family or a dog, driving to a location (either drive-thru coffee or shopping) putting shopping in the car or coffee in a cup holder, driving home, shutting the car door, locking the car and maybe sitting back at a desk to work from home. Showing that having a car is useful for everyday living. Voice-over video to read out the following script.

# Variations
Additional Variations
0
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Getting a car from Autozone dealership on finance that suits your budget and your lifestyle.

Main Concept
Script/Description of Scenes

Hook: If you're like me, you're always looking for ways to remove the extra hassle from your life and getting a new car on finance is just that — a hassle. |

Script: 

But by applying for finance with Autozone, you’ll be able to get the perfect car hassle-free!

The application form takes only 60 seconds to complete. Once approved, the only thing you need to care about is choosing your dream car. The Autozone team will handle the rest, and your new car will be with you the following week. A car finance process that allows you to focus on the more important things in life. |

CTA: Get your new car with ease with Autozone.

Additional information

Because the business operates in and around Yorkshire, creators with strong regional accents outside of this location won't be ideal for communicating the message to the target audience.

Links:

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.
  • No blurry footage, not being able to see the product or you clearly
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
SocialTap
Pronunciation
Website
Social Media
Category
About
Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Autozone
Social Media
Category
Other
About
Car dealerships (Stockport & Barnsley) based in the North that offer can source car finance and match customers to a car that suits their budget and circumstances.
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
The final (edited) file version
All required formats

File 1

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