If Double Cleansing break you out
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
A routine led/GRWM style video explaining the trials and tribulations felt with finding the best double cleansing routines
.svg)
.svg)
Garnier original Pink Micellar Water, Hyrdating Deep Cleanser, Garnier branded Eco Pads
The talent (wearing a cute headband!) walks us through double cleansing routine that works for them, after a lot of trial and error. The intention is to provide useful tips for people that might be struggling with skin breaking out they follow the traditional routines everyone talks about. Our character has struggled with the same, but now has a few useful tips that might work for someone else. It’s important for the talent to explain this is what is working for them, instead of pretending to be a scientific authority. This advice might go against the typical brand selling point, i.e double cleanse twice a day, but our character has found that for their skin it works best to only double cleanse at the end of the day, etc.
Some key tips that should be mentioned: if double cleansing isn’t working for them:
- 1. Try “not getting fancy” with your Micellar: maybe certain ingredients and types of Micellar don’t work for you, stick with the classic, original Micellar.
- 2. If you have sensitive skin it’s important to choose a cleanser like the Hydrating Deep Cleanser which is suitable for it, don’t just buy what’s trending on TikTok.
- 3. Always wash hands with soap before touching your face;
- 4. try double cleansing only at the end of the day instead of twice a day;
- 5. massage Hydrating Deep Cleanser for at least 45-60 seconds until it’s “milky”.
- 6. rinse and wash it out well so there’s no product residue on skin.
Key product characteristics worth mentioning: Hydrating Deep Cleanser's ceramides protect the skin barrier and clay draws out impurities and purifies pores.
Overall, the tone should feel very conversational, light and fun. It should not come off as sales-y so please avoid taking lines directly from the website or product comms below and saying them word for word; ad-lib and bring in your own flare! For example: "Up to 24 hours of Hydration" should be changed to something more like "leaves my skin feeling super hydrated" or even a simple "really moisturising".
Please avoid using any traditional CTA's that sound extremely sales driven and inauthentic, such as "go get yours today", etc... keep the tone conversational and fun!
Please do not wear any branded clothing and avoid excessive jewellery.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
.svg)
A creative partner to Europe’s leading challengers, scaleups and major brands.
Making high-impact strategies, evocative brand identities, unmissable campaigns and cut-through content.
Shaping perceptions, decisions and behaviour for people and brands who want to do more than just move the needle.
It’s a slingshot state of mind.
Please refer to project briefs
Please refer to project briefs for individual TOV notes, as each client and project may be different
Please refer to project briefs
Your content
Your uploads
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.