Minimalist Bag
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Twist on the "What's in My Bag" video format. We see way too many products coming out of a way too small bag.
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BHA + Niacinamide Daily UV, NYX Lip stick
Hook: "What’s in my bag: minimalist edition”
Video starts with someone talking to camera and showing a small bag (reference link 1) - clearly too small for everything we’ll see is supposedly stored there.
We then jump to to a view from the top and each product popping with titles on a surface (reference link 2). Items are the following:
1x BHA + Niacinamide Daily UV; 1x Wallet, 1x Headphones, 1x NYX lipstick; 1x BHA + Niacinamide Daily UV (Backup); 1x Pair of Sunglasses; 1x Large speaker; 1x Water Bottle; 1x BHA + Niacinamide Daily UV (Backup of Backup); 1x Hair Dryer.
Please add/substitute additional lifestyle items if they work well or you don't have something on this list.
The main focus here is the BHA + Niacinamide Daily UV, which is why it appears so many times.
Any on screen text, including hook and captions, should use TikTok native-looking font.
Please do not wear any branded clothing and avoid excessive jewellery. Less is more with makeup, unless the brief specifically calls for specialty makeup looks. if possible, nails should be clean and natural looking (colour and length)
Please keep TikTok safe zones in mind. We’ve included a safe zone guide in the link section we’d like you to follow.
If brief does not include specific audio request, please include a TikTok trending sound of your choice, appropriate to brief and brand-use friendly (MUST say “original audio” in the audio link). Please provide a link to the audio you choose in your content submission.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Please refer to project briefs
Please refer to project briefs for individual TOV notes, as each client and project may be different
Please refer to project briefs
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