Free Apps vs Paid Apps - Why Pay For Total Adblock
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Project Summary
The Brief
We are looking to run some Tiktok ads about our product Total Adblock.
This App allows you to block ads while browsing the internet, streaming videos and online shopping
It's available for just $1.99
Ideally we are looking for UGC content like ones linked below but with creators to have their own spin on them
We will be using these ads for marketing purposes
If the creators would like to have access to the app to show on screen, we will share the test account below to gain access to the premium version of the app.
Please let us know if you have a second phone that can be used to show the phone in hand showing the app!
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Will not have a physical product but will need access to a 2nd phone to display and showcase the app on here.
Benefits and additional information about the app can be found at https://www.totaladblock.com/
Physical Product would be there phone displaying the app with the logins from the original description
Total Adblock can be downloaded from the Samsung Store or the Apple App Store
First of all, please be creative as you like with the video and imagery. We are looking for something and innovative to be able to sell this app. Use the below as rough guidelines
VISUALS: Should show the app on the screen as well as some well known shopping and news sites where ads can be blocked but please do not name the brands, merely reference "shopping sites" and "streaming sites"
Hook:
Creator 1: I have always used free products but now I know why I should be paying
Creator 2: I finally figured out why you should not be using free things
Main Message: (make it sound natural to you)
- Don't sell your data
- Work across multiple devices
- Better than the free counterpart (which do not block all the ads)
Ending:
"All you need to do is pay 1.99, download Total Adblock and then you’ll know exactly what it feels like to have a supercharged phone! "
"I know I use this everyday and it’s been a total game changer for me."
"Click Now and Pay 1.99 To Claim This For As Little As A Cup Of Coffee"
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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We strive to provide round-the-clock, efficient protection for our users against viruses and malware. We also believe that intrusive ads are annoying & frustrating, so our Total Adblock software is designed to get rid of all these ads for good.
Competitors: Norton, McAfee, Avira, Inspiration: HiSmile (like their videos), Google Chrome
Professional but engaging, not opposed to using humour in the content that is created
Competitors: Norton, McAfee, Avira, Inspiration: HiSmile (like their videos), Google Chrome
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