You + a friend / partner / sibling - Creatively compare & react to two moisturisers
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Hello content creators! We're reaching out to invite you to collaborate on an exciting project to produce an engaging user-generated content (UGC) video comparing Embryolisse's Lait-Crème Concentré and Lait-Crème Sensitive moisturizers. The video aims to educate viewers about the key differences, benefits, and suitability of each product for various skin types, leveraging the authentic experiences and insights of content creators.
Video Ideas/ concept:
- Highlight the unique features and benefits of Lait-Crème Concentré and Lait-Crème Sensitive.
- Provide valuable insights to help viewers make informed decisions about their skincare routine.
- Foster engagement and trust in the Embryolisse brand through authentic user experiences.
TIP: Let us know who you'd like to do this video with !!
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About the Products:
Main difference between the 2 products : SKIN TYPE.
Lait Crème Sensitive :SENSITIVE SKIN, REACTIVE SKIN, FRAGRANCE FREE
Lait- Crème Concentré: For all Skin Types
Description:
• Best seller since 1950. The ideal moisturizing care in all circumstances
• Make-up base to moisturize and protect, beauty mask and even cleanser and make-up remover. It is also a soothing after-sun product and aftershave care. As a result: the skin is suppler, more elastic, smoother, plumper, and very soft.
Key Features:
• Multi-purpose: It’s a 6-in-1 product.
• Versatile: Suitable for all skin types, including sensitive skin
• Nourishing: Enriched with shea butter, aloe vera and other natural ingredients to soothe and replenish the skin
Benefits:
• Hydrates and softens the skin, leaving it smooth and supple.
• Creates a smooth canvas for makeup application, extending its wear and enhancing its appearance.
• Gently removes makeup and impurities without stripping the skin's natural moisture barrier.
Lait Crème Sensitive:
Description:
• Multi-function nourishing moisturizer
• Hypoallergenic & Fragrance-free
• All the benefits of the Lait Crème Concentre in a formula developed for a sensitive skin. Rich in essential fatty acids and vitamins that provide the skin with nutrients, retain water, and protect it from aggressions. The skin regains suppleness and elasticity, it is plumped, smooth and soft.
Key Features:
• Hypoallergenic: Free from fragrance and harsh irritants, making it suitable for sensitive and reactive skin.
• Soothing: Formulated with gentle, calming ingredients to reduce redness and discomfort.
• Lightweight: Absorbs quickly into the skin without leaving a greasy or heavy residue.
Benefits:
• Provides long-lasting hydration and comfort to sensitive skin, helping to restore its natural balance.
• Helps to reduce inflammation and irritation, promoting a calmer and more even complexion.
• Can be used daily as part of a gentle skincare routine to maintain healthy and hydrated ski
Create a video that is natural and authentic to you!! The following is a guide for how you might structure your video + ideas for talking points. This should feel organic!
Content Guidelines:
Introduction:
• Start with an engaging introduction, welcoming viewers to the application demonstration video.
• Briefly introduce the concept of showcasing the versatility of Lait-Crème Concentré and Lait-Crème Sensitive on different skin types.
Product Introduction:
• Provide a brief overview of both moisturizers, highlighting their key features and benefits (6-in-1 multi-function moisturizers)
• Emphasize the suitability of each product for different skin types, including sensitive, dry, and combination skin.
Application Demonstration:
• Show the application of Lait-Crème Concentré and Lait-Crème Sensitive on the skin of the content creator and their friend or boyfriend.
• Capture close-up shots of the application process, focusing on how the moisturizers absorb into the skin and the resulting finish.
Narrative Discussion:
• Discuss the experience of applying each moisturizer on different skin types, highlighting any differences (fragrance-free) and effectiveness.
• Share personal insights and observations about the suitability of each product for specific skincare needs.
User Experience Stories:
• Incorporate testimonials or personal experiences from the content creator and their friend or boyfriend, sharing their thoughts and preferences regarding the moisturizers.
• Highlight any noticeable differences in how the products perform on different skin types.
Conclusion:
• Summarize the main points of the application demonstration, emphasizing the versatility and effectiveness of both Lait-Crème Concentré and Lait-Crème Sensitive.
• Encourage viewers to consider their own skin type and preferences when selecting a moisturizer.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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CELEBRATING BEAUTY THE FRENCH WAY: CHIC, EASY, NATURAL, PROVIDING HIGH TOLERANCE AND EFFICACY TO ALL SKIN TYPES
Ever since Embryolisse was created by a dermatologist in 1950, it has demonstrated a unique savoir-faire in minimalist formulation based on the knowledge of the skin’s essential needs: hydration, nutrition and protection.
Embryolisse is a family-run laboratory that designs and manufactures all its products in France, with a rigorous selection of the best natural active ingredients, in eco-designed packaging (historical choice of aluminum, infinitely recyclable).
With its multi-functional products, Embryolisse has always simplified beauty to make it more effective, practical and accessible with a comprehensive selection of products, from skincare to beauty with its Artist Secret range.
Today, the performance and reliability of our products are universally acclaimed by pharmacists and make-up artists all around the world.
Caudalie, Avene, Nuxe, Cerave, Dermatologica
Casual
Caudalie, Avene, Nuxe, Cerave, Dermatologica
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