BrocElite by MARALABS (USP #3: Educational / Science-Backed Voiceover)
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Project Summary
The Brief
For full Creative Brief, see here: https://docs.google.com/document/d/10M_ZyCalWp281Hz6CdOzwKMwX7FvrJpJ5PrpiP5ms6Q/edit#heading=h.z5r2qrj97i73
Description
We’d like to copy this video frame for frame and change out the voiceover and text on screen for another supplement. Ideally, we’d like macro zoom ins on the supplement and bottle during golden hour, clip of you shaking the bottle in front of the camera, clip of you taking the supplement with a glass of water. The voiceover and text on screen will explain the benefits of BrocElite® Plus and sulforaphane.
TIP: Share if you have interest in health/wellness or have tried broccoli supplements (not a must)
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Link to product: BrocElite® Plus. 30 capsules: https://mara-labs.com/products/brocelite%E2%84%A2-plus-30-caps
BrocElite®, the only naturally derived supplement on the market containing Stabilized Sulforaphane—the water soluble, bioactive molecule with thousands of studies supporting its benefits. It also helps: (1) detox the liver; (2) combat inflammation; and (3) brain function.
- BrocElite vs Other Broccoli Supplements:
- Has sulforaphane in the capsule
- Has NO glucoraphanin in the capsule
- Induces Nrf2 (you feel the difference)
- No fillers
- Certified glyphosate residue free
- Each batch 3rd party tested for SFN content
Unfortunately, receiving the health benefits from sulforaphane isn’t as simple as eating a bunch of broccoli or sprouts. You would have to eat around 1-5lbs of raw organic broccoli in order to receive any benefit of sulforaphane. This would get old really fast (trust us—our founder, David, has done it!). Even worse, because of how food is grown and handled, you can't be sure that the broccoli you're eating contains adequate levels of glucoraphanin, the precursor to sulforaphane.
Our supplement, BrocElite, has stabilized sulforaphane right in the capsule. In fact, it’s the only naturally derived stabilized sulforaphane product on the market—no other broccoli supplement has it.
Other broccoli supplements may say they have sulforaphane, but they really have the precursor (sometimes confusingly marketed as “sulforaphane glucosinolate”). And despite flashy marketing, broccoli supplements with glucoraphanin most likely won't help you.
For the full creative brief, please see here: https://docs.google.com/document/d/10M_ZyCalWp281Hz6CdOzwKMwX7FvrJpJ5PrpiP5ms6Q/edit
Story & Key Messaging
Script
Frame 1: Shoot indoors or inside your car with bright, natural light. Wink and point at top right corner (we will put text here) and leave space for text in post production. Please wear minimal, fresh make up with blush to show a healthy glow. In your other hand, please hold the supplement bottle, with the logo facing forward towards the camera.
On-screen text: Attn tired gworlies & anxious babes
Twirl - we’re open to different adjectives (tired, anxious, bloated, hormonal, etc.)
Voiceover: Hey there! Did you know that sulforaphane is like a superhero for your body? It Nrf-2, which activates detox and 200 antioxidant genes!"
Frame 2: Shot indoors (kitchen or living room) with bright natural light, camera zooms on supplement bottle. Hold bottle with both hands. Please have clean, manicured nails.
On-screen text:
Get the support you deserve from sulforaphane in (this text will be in black and white)
✨🥦 BrocElite® Plus 🥦✨ (create line break and color text so it’s sage green background and white text)
Frame 3: Camera zooms in on a handful of pills in 1 hand - and zooms out. Please have clean, cut nails or manicured nails. Then cut to creator for voiceover/script.
On-screen text:
All the benefits of broccoli and sprouts....none of the hassle.
1 daily pill is equivalent to 5 pounds of broccoli 🥦🥦🥦 (3 broccoli emojis under the text in a new line)
Creator to talk to the camera:
But here's the catch - it's hard to get enough of it from food alone because it's unstable.
You'd have to eat 1-5lbs of raw organic broccoli or 4oz of sprouts EVERY day in order to receive the same benefits from 2 capsules of BrocElite.
That's where BrocElite comes in!
Frame 4: Insert graphics / image of BrocElite® Plus pill:
On-screen text: BrocElite® Plus by Mara Labs is the only one on the market with Stabilized Sulforaphane*
On the right of the image of the pill, bullet:
Key Benefits:
- Regulates Blood Sugar
- Clears Up Skin
- Detoxes the Liver
- Combats Inflammation
- Improves Brain Function
- Promotes Antioxidant Production
- Improves Sleep
Voiceover: The amazing team at Mara Labs figured out how to stabilize sulforaphane in 2 daily capsules, so you get a reliable dose every time.
Frame 5: Feature the top half of your body sitting and talking to the camera. Natural, bright light.
On-screen text:
The only naturally derived, stable and bioavailable sulforaphane in the world! 🌎
Made with clean, vegan, traceable ingredients 🌱
3rd party tested + Certificate of Analysis (COA) available 📑
Script:
Every batch is 3rd party tested for sulforaphane content, heavy metals, glyphosate, and pesticides.
BrocElite is handcrafted from seed to shipping. Everything is done in Charlottesville, VA and meticulously tested by a 3rd party to ensure purity.
Frame 7: Please hold up 1 pill into the sky and allow the sun to hit the pill.
On-screen text: The clean formula fits into any lifestyle (centered at top of screen with white background and blue text) Create lines that connect pill to the text below (like the image above)
Vegan
Locally Sourced
Non-GMO
Gluten Free
No Contaminants
No Heavy Metals
No Allergens
No Fillers
Voiceover: Don't be fooled! There are hundreds of "broccoli supplements" out there that sound good but don't actually have sulforaphane.
Frame 8: In another room with natural bright light, show yourself in the camera while holding the bottle. Push the bottle towards the camera and pull it back towards you.
On-screen text: Experience the magic of BrocElite® Plus.
On-screen text is flashed at the top of the screen.
Voiceover: Mara Labs and stands by their product with a 100% 100-day money-back guarantee. No questions asked…
Frame 8: Creator to swallow the pill. Please swallow the pill and smile at the camera. Please leave room to the right of your head so that we can put text on the screen like the image below.
On-screen text: Learn more at Mara-Labs.com
On-screen text is flashed at the middle of the screen.
Post production: Add disclaimer at the bottom of frame, in small font: “Disclaimer: These statements have not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.”
Post Production On Screen Text:
Font: same font as font in Ritual inspiration video (Instagram Story “Classic” black and white font +“Simple” all caps font in color: pastel background + white text)
Resources or Props Needed
Bottle of BrocElite® Plus
General Do’s and Don'ts
Do
✅Outfit: Please wear smart casual sweater, lounge clothes/athleisure, jacket, jeans, sundress (NO plain house clothes like oversized t-shirt, plain leggings, pajamas, sweats.)
✅ Film with bright natural daylight
Don’t
❌ Show logos or brand names
❌ Show excessive clutter or anything overly distracting
❌ Use copyrighted material or music
Submi
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MavenReach is a female-owned, female-run, full-service influencer marketing agency
This would depend on the our client's brand profile.
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