This project requires a physical product
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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉

Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Your shipping address
*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
Edit Address
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Project Summary

Project Name
Life Supplies Refillable Toothpaste - Performance
Brand
Life Supplies
Brand
Website
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

We're looking for a premium, aesthetic UGC video about how well our refillable toothpaste cleans and whitens your teeth.

TIP: Share aesthetic video examples

# Variations
Additional Variations
0
Ad specs
Story
Square
16:9
4:5
Main Concept
Script/Description of Scenes

Please make it sound natural and authentic, but stick to the script as best you can!

See script in non-brackets and visuals in brackets.

I’m gonna let you in on my number one teeth-whitening secret (Show smiling shots with voiceover)

I love drinking coffee and to be honest I’m also a little bit vain - I need to make sure my teeth are looking good. (Clips of you making or drinking coffee)

I’ve wasted so much money on whitening products and none of them have worked (Clips of you using whitening products or looking disappointedly at teeth in mirror)

Then I found out about Life Supplies whitening toothpaste (Unboxing Life Supplies)

This contains an enzyme called papain, from the papaya fruit that apparently naturally whitens your teeth by dissolving stubborn stains (dispensing toothpaste onto brush (make sure it comes out in one pump and sits nicely on the brush. It can’t look messy or too runny.)

And because its plant powered its more gentle on your enamel and gums than the harsh ingredients in regular toothpaste. (You brushing your teeth and maybe showing your teeth to camera too)

Their patented whitening technology was formulated by dental experts too

I can really see and feel the difference from using this and I haven’t had to give up my morning coffee (Drinking coffee looking relieved and then maybe show your teeth to camera if not already)

I promise you you’re gonna love it. (show product in aesthetic shot)

They’re currently offering their best-selling antiperspirant completely free too! You need to try them both! (show antiperspirant bottle in aesthetic shot(s)).

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Life Supplies
Pronunciation
Social Media
Category
Beauty/Cosmetics
About
  • Life Supplies make beautiful, refillable personal care products that are designed to elevate your bathroom whilst doing good for the planet
  • We’re here to take on the giants of personal care who have polluted our bathrooms with harsh chemicals and ugly single-use plastic bottles
  • We feel that being sustainable doesn't have to come at a compromise. You can have it all: style + performance + sustainability. We see ourselves as the ultimate way to upgrade your bathroom 
  • Our products are always:
    • Plant-powered
    • Vegan & cruelty free
    • High performance
    • SLS and paraben free
    • Refillable
    • Make in the UK
  • Our bottles are designed for life and the refill packaging comes in two types: paper-based refill packages for liquid products, or recycled plastic pouches for more viscous products like our toothpaste
  • Refills are designed to last customers 3 months at a time and reduce your plastic impact by up to 98%
  • Our bottles arrive pre-filled, with the pre-filled bottles lasting customers about one month. After that, their refills will arrive on a 3 month schedule
  • Our hero products are our toothpaste and antiperspirant
  • We like our content to feel aspirational but relatable
Brand Guidelines

https://www.wearewild.com

https://www.getfussy.com

https://bowercollective.com

https://purdyandfigg.com

https://uk.whogivesacrap.org

Tone of voice

Through our UGC content, we want to communicate in way that’s relatable yet aspirational. We're down-to-earth, but something to upgrade to. We want people to feel as though switching to Life Supplies is an upgrade for their bathroom, lifestyle and routine. Shots and language used should convey style, simplicity and elegance. Customers should feel that a simple transformation and upgrade is just a few clicks away.

Competitors/similar brands

https://www.wearewild.com

https://www.getfussy.com

https://bowercollective.com

https://purdyandfigg.com

https://uk.whogivesacrap.org

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

Your content

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When you have new content ready, please upload it here. Please make sure to follow the brief and upload all necessary files.
The raw edit without text and music overlays
The final (edited) file version
All required formats

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Please note: It may take up to 10 min until your assets are shown here.
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