1) Any dad would love this for Fathers Day...
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
This ad is to promote both Menkind and Clearpay (the pay in 4 provider) for Fathers Day. It shows one of our bestsellers, the 100 things to do with dad poster, which the creator discusses why they think it is a good gift for dad
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https://www.menkind.co.uk/100-things-to-do-with-dad-bucket-list-poster
Poster with 100 things to do with dad, where you scratch them off after you have done them.
Sample available
Hook: Any dad would love this for Fathers Day...
Script: (happy for creator to make minor changes to sound more like them, but not to the Clearpay bits)
"Find the perfect gift for dad with Menkind and Clearpay this Father's Day. I chose this 100 things to do with dad scratch poster because not only is it an affordable present, but its an excuse for some great days out with the old man too. Plus it won't get forgotten about after I stuck in on the wall. Clearpay allows you to pay it off in 4 payments over 6 weeks! Shop Menkind. Pay in 4. Clearpay It"
Storyboard: Creator shows Menkind Fathers Day page on their phone as they introduce video. They then show the poster, with some of the squares have been scratched and so you can clearly see what the things to do are. They then cut to the poster framed/stuck on a wall
Ideally need a creator that is willing to do a video with their dad/step-dad/father figure/someone pretending to be their dad.
Happy for the creator to improvise or amend the script as long as the sections involving talking about Menkind or Clearpay are not changed.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Hi! We’re Menkind, a gift and gadget retailer. We stock original gifts for original people, which range from Gadgets and Movie & TV merch to personalised items!
John Lewis, Not On The High Street, Firebox, I Want One Of Those, Etsy, Amazon
Fun, Friendly, Humorous, Playful, Relaxed
John Lewis, Not On The High Street, Firebox, I Want One Of Those, Etsy, Amazon
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