[Revision] 3 Iconic Feminists - MSF
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a reel under one minute that highlights 3 feminist leaders we have not identified prior (see IG link of all past reels). It can be a short, trendy audio making the point, it can be a greenscreen history lesson, it can be whatever you want, as long as 3 feminist leaders are highlighted with respect.
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NA as this is an organic post
We want to see your creativity! Keep it respectful and well-researched, we want this to feel empowering but relatable. Just to clarify, NO additional hooks are necessary. The following listed in 'Variations' are just ideas, but we encourage creativity!
Check out instagram for more inspo - https://www.instagram.com/msfoundation/reels/
[IMPORTANT]: "We'd like her to focus just on leaders from the USA/territories, given we don't work internationally. Perhaps a video of three LGBTQIA+ leaders throughout history who inspire us, and this could go up during Pride? That way there's context to her content. We'd also like to be able to see which leaders she'd highlight beforehand."
Please inform us via email rachel@usetwirl.com which three feminist leaders you'd be interested in talking about!
DO:
- please film in natural light, ideally facing a window
- if not directly speaking to a camera, use VO but ensure audio quality is seamless and natural
- Add engaging native-looking captions to your video! remember to submit the version without!
- Keep it lively and energetic
- Shoot high-res
DON'T
- don't sound like you're reading off a script
- don't film via TikTok app. In case of revisions please edit with CapCut or similar.
- no blurry footage, not being able to see the product or you clearly
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HelpGood is a cause marketing agency focused on social good.
We work with nonprofits, government agencies, NGOs, foundations, universities, and corporate social responsibility teams to develop digital-first marketing, communications, and fundraising strategies that inspire action and make a lasting social impact.
For our purposes, the main account we are looking at is Ms. Foundation, who build women’s collective power in the U.S. by investing in, and strengthening, the capacity of women-led movements to advance meaningful social, cultural, and economic change. These projects are in service of them.
Role models are ACLU reels, @mvmnt4blcklives reels, and @plannedparenthood
This brand is professional but has some attitude - we call it mild spice. We want to be clear and inclusive with our language, as well as keep the tone positive.
Role models are ACLU reels, @mvmnt4blcklives reels, and @plannedparenthood
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